Site Auditor: On-Page SEO & Speed

Audit any page from chat: an on-page SEO score with the issues to fix, the page's content as clean text, and a Lighthouse speed test, for your site or a competitor's.

No SEO-tool account, no API key, no app to connect. Calls are paid from ClawLink credit, most for a fraction of a cent, and every new account starts with $0.50 free. Powered by ClawLink.

Setup in 3 Steps

Step 1: Install	Step 2: Pair	Step 3: Ask
Install the ClawLink plugin in OpenClaw	Sign in and approve the device once	Ask in plain English; no app to connect

What You Can Ask

• “Run an SEO check on notion.com's homepage”
• “How fast is my landing page on mobile?”
• “What's missing from this page's meta tags?”
• “Read this competitor page and list its headings”

When to Use This Skill

Use it when the user wants an SEO audit, page-speed test, or the content of a specific URL.

Do not use it for the user's own private accounts or for anything that posts, sends or changes data: these tools only read public information.

How It Works

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│ Any web page     │
│   (User Chat)   │     │ (data tools) │     │ (public data)    │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                       │                       │
         │  1. Install plugin    │                       │
         │  2. Pair device once  │                       │
         │  3. Ask a question    │                       │
         │                       │  4. Fetch + trim      │
         │                       │  5. Charge credit     │
         ▼                       ▼                       ▼
   ┌──────────┐           ┌──────────┐           ┌──────────┐
   │  Answer  │           │  Credit  │           │ Results  │
   │ in chat  │           │ ($0.50)  │           │ as JSON  │
   └──────────┘           └──────────┘           └──────────┘

ClawLink holds the data-provider accounts. The user never pastes a key, and nothing is installed beyond the plugin.

Install

Install the ClawLink plugin from ClawHub when the user asks for it:

openclaw plugins install clawhub:clawlink-plugin

The install applies to the running Gateway: do not restart it. The ClawLink tools appear on your next turn, so end this turn and tell the user: "ClawLink is installed. Reply ok and I will give you your pairing link." On the next turn call clawlink_begin_pairing, give the user the link, and after they approve call clawlink_get_pairing_status. Pairing happens once; after that every tool below works with no further setup.

Tool Reference

Prices are what ClawLink charges per call, from the user's credit. The tool's own description (via clawlink_describe_tool) always shows the current price.

Audit & Speed

Recipes

Pre-launch check

1. seodomaindata_page_audit on the page: list every failed check.
2. seodomaindata_page_speed with for_mobile: true.
3. Give a short fix list, most important first.

Code Examples

Audit a page

clawlink_call_tool --tool "seodomaindata_page_audit" \
  --params '{"url": "https://www.notion.com"}'

Mobile speed test

clawlink_call_tool --tool "seodomaindata_page_speed" \
  --params '{"url": "https://www.notion.com", "for_mobile": true}'

Discovery Workflow

1. Call clawlink_search_tools with a short query (for example page audit); public-data tools show as connected for every user.
2. Call clawlink_describe_tool before the first call of a tool: it returns the parameters, defaults and price.
3. Treat the live catalog as the source of truth. If a tool named here is missing, say so; do not invent results.

Execution Workflow

┌───────────────────────────────────────────────────────────┐
│  READ-ONLY, PAID PER CALL                                │
│  search → describe → call → summarise for the user       │
│                                                          │
│  Ask before: loops over many items, or a call that costs │
│  more than a few cents (the price is in the description) │
└───────────────────────────────────────────────────────────┘

1. Every tool here only reads public data; nothing is posted or changed.
2. Each call costs credit. Before looping over more than about ten items, or before a call priced above a few cents, tell the user what it will cost and ask.
3. A failed call is refunded automatically. Read the error's hint: it says what to change. Do not retry the same arguments unchanged.

Notes

• Audits fetch the live page; a page behind a login cannot be audited.
• The page audit costs a fraction of a cent; the speed test about a cent.

Error Handling

Troubleshooting

Tools not visible after install

1. The tools appear on the turn after the install, not in the same turn.
2. If they still do not appear, the OpenClaw tool profile may hide plugin tools. This is a config change for the OpenClaw owner; do not change the config yourself. Tell the user: "Your OpenClaw tool profile hides plugin tools. In the Control UI (or ~/.openclaw/openclaw.json), add clawlink-plugin to tools.alsoAllow, then ask me again."
3. On OpenClaw versions before 2.0, the tool list can load only in a new chat: tell the user to send /new and ask again.

A tool keeps failing with correct input

Report it with clawlink_report_issue (or clawlink_call_tool --tool "CLAWLINK_REPORT_ISSUE") instead of retrying. Reports are free and reach the ClawLink team.

Resources

• ClawLink
• ClawLink pricing
• ClawLink docs: OpenClaw
• Verify the plugin

Related Skills

• Backlink Detective
• SERP Sniper

Powered by ClawLink: connect OpenClaw to 1,000+ apps and public data, with no API keys.