Backlink Detective: Domain & Backlink Research

Size up any website: how many sites link to it, who they are, how authoritative it is, which competitors fight it in search, and which keywords bring it traffic.

No SEO-tool account, no API key, no app to connect. Calls are paid from ClawLink credit, most for a fraction of a cent, and every new account starts with $0.50 free. Powered by ClawLink.

Setup in 3 Steps

Step 1: Install	Step 2: Pair	Step 3: Ask
Install the ClawLink plugin in OpenClaw	Sign in and approve the device once	Ask in plain English; no app to connect

What You Can Ask

• “How strong is notion.so's backlink profile?”
• “Who links to my competitor but not to me?”
• “Which keywords does ahrefs.com rank for?”
• “Who are this domain's organic competitors?”

When to Use This Skill

Use it when the user wants backlinks, domain authority, competitors or ranking keywords for a domain.

Do not use it for the user's own private accounts or for anything that posts, sends or changes data: these tools only read public information.

How It Works

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│ Backlink index   │
│   (User Chat)   │     │ (data tools) │     │ (public data)    │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                       │                       │
         │  1. Install plugin    │                       │
         │  2. Pair device once  │                       │
         │  3. Ask a question    │                       │
         │                       │  4. Fetch + trim      │
         │                       │  5. Charge credit     │
         ▼                       ▼                       ▼
   ┌──────────┐           ┌──────────┐           ┌──────────┐
   │  Answer  │           │  Credit  │           │ Results  │
   │ in chat  │           │ ($0.50)  │           │ as JSON  │
   └──────────┘           └──────────┘           └──────────┘

ClawLink holds the data-provider accounts. The user never pastes a key, and nothing is installed beyond the plugin.

Install

Install the ClawLink plugin from ClawHub when the user asks for it:

openclaw plugins install clawhub:clawlink-plugin

The install applies to the running Gateway: do not restart it. The ClawLink tools appear on your next turn, so end this turn and tell the user: "ClawLink is installed. Reply ok and I will give you your pairing link." On the next turn call clawlink_begin_pairing, give the user the link, and after they approve call clawlink_get_pairing_status. Pairing happens once; after that every tool below works with no further setup.

Tool Reference

Prices are what ClawLink charges per call, from the user's credit. The tool's own description (via clawlink_describe_tool) always shows the current price.

Backlinks

Domain & Competitors

Recipes

Find link opportunities

1. seodomaindata_referring_domains for a competitor.
2. The same for your own domain.
3. List domains that link to them and not to you, strongest first.

Code Examples

Backlink summary

clawlink_call_tool --tool "seodomaindata_backlinks_summary" \
  --params '{"target": "notion.so"}'

Referring domains

clawlink_call_tool --tool "seodomaindata_referring_domains" \
  --params '{"target": "notion.so", "limit": 20}'

Discovery Workflow

1. Call clawlink_search_tools with a short query (for example backlinks); public-data tools show as connected for every user.
2. Call clawlink_describe_tool before the first call of a tool: it returns the parameters, defaults and price.
3. Treat the live catalog as the source of truth. If a tool named here is missing, say so; do not invent results.

Execution Workflow

┌───────────────────────────────────────────────────────────┐
│  READ-ONLY, PAID PER CALL                                │
│  search → describe → call → summarise for the user       │
│                                                          │
│  Ask before: loops over many items, or a call that costs │
│  more than a few cents (the price is in the description) │
└───────────────────────────────────────────────────────────┘

1. Every tool here only reads public data; nothing is posted or changed.
2. Each call costs credit. Before looping over more than about ten items, or before a call priced above a few cents, tell the user what it will cost and ask.
3. A failed call is refunded automatically. Read the error's hint: it says what to change. Do not retry the same arguments unchanged.

Notes

• Pass a bare domain (notion.so), not a URL with a path, for domain-wide data.
• Backlink tools cost a few cents and are priced per row: keep limit modest.

Error Handling

Troubleshooting

Tools not visible after install

1. The tools appear on the turn after the install, not in the same turn.
2. If they still do not appear, the OpenClaw tool profile may hide plugin tools. This is a config change for the OpenClaw owner; do not change the config yourself. Tell the user: "Your OpenClaw tool profile hides plugin tools. In the Control UI (or ~/.openclaw/openclaw.json), add clawlink-plugin to tools.alsoAllow, then ask me again."
3. On OpenClaw versions before 2.0, the tool list can load only in a new chat: tell the user to send /new and ask again.

A tool keeps failing with correct input

Report it with clawlink_report_issue (or clawlink_call_tool --tool "CLAWLINK_REPORT_ISSUE") instead of retrying. Reports are free and reach the ClawLink team.

Resources

• ClawLink
• ClawLink pricing
• ClawLink docs: OpenClaw
• Verify the plugin

Related Skills

• Site Auditor
• Keyword Miner

Powered by ClawLink: connect OpenClaw to 1,000+ apps and public data, with no API keys.