Metadata

name: kit-email-marketing
description: Run email marketing campaigns via Kit (formerly ConvertKit). Manage subscribers, create broadcasts and sequences, handle tags and segments, track email stats, and automate workflows with webhooks.

Kit

Run email marketing campaigns via Kit. Manage subscribers and tags, create broadcasts and email sequences, track email performance stats, and automate workflows with webhooks.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure Kit API access yourself.

Setup in 3 Steps

Step 1: Install	Step 2: Pair Account	Step 3: Connect Kit
		App-specific connection GIF coming soon

How It Works

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│    Kit API        │
│   (User Chat)   │     │   (OAuth)    │     │   (v2)          │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                       │                       │
         │  1. Install Plugin  │                       │
         │  2. Pair Device   │                       │
         │  3. Connect Kit  │                       │
         │                   │  4. Secure Token      │
         │                   │  5. Proxy Requests    │
         │                   │                       │
         ▼                   ▼                       ▼
   ┌──────────┐      ┌──────────┐           ┌──────────┐
   │  SKILL   │      │ Dashboard│           │   Kit   │
   │  File    │      │ Auth     │           │Emails   │
   └──────────┘      └──────────┘           └──────────┘

Install

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for Kit again."

Quick Start

# List all subscribers
clawlink_call_tool --tool "kit_list_subscribers" --params '{}'

# List all broadcasts
clawlink_call_tool --tool "kit_list_broadcasts" --params '{}'

# Get account info
clawlink_call_tool --tool "kit_get_account" --params '{}'

Authentication

All Kit tool calls are authenticated automatically by ClawLink using the user's connected Kit account.

No API key is required in chat. ClawLink stores the OAuth token securely and injects it into every Kit API request on the user's behalf.

Getting Connected

Install the ClawLink plugin (see Install above).
Pair the plugin with clawlink_begin_pairing if it is not configured yet.
Open https://claw-link.dev/dashboard?add=kit and connect Kit (requires an active Kit account).
Call clawlink_list_integrations to verify the connection is active.

Connection Management

List Connections

clawlink_list_integrations

Response: Returns all connected integrations. Look for kit in the list.

Verify Connection

clawlink_list_tools --integration kit

Response: Returns the live tool catalog for Kit.

Reconnect

If Kit tools are missing or the connection shows an error:

Direct the user to https://claw-link.dev/dashboard?add=kit
After they confirm, call clawlink_list_integrations to verify
Then call clawlink_list_tools --integration kit

Security & Permissions

Access is scoped to the connected Kit account only.
All write operations require explicit user confirmation. Before executing any subscriber, broadcast, or tag action, confirm the target resource and intended effect with the user.
Destructive actions (delete subscriber, delete tag, delete broadcast) are marked as high-impact and must be confirmed.
Subscriber deletion unsubscribes from all email communications — this cannot be undone.
Broadcast creation can immediately send or schedule emails — confirm before executing.

Tool Reference

Account & Profile

Tool	Description	Mode
`kit_get_account`	Get current account info including ID, plan, email, timezone	Read
`kit_get_creator_profile`	Get creator profile metadata (name, bio, avatar, profile URL)	Read
`kit_get_account_colors`	Get colors associated with the account	Read
`kit_update_account_colors`	Update account color palette (max 5 hex colors)	Write

Subscribers

Tool	Description	Mode
`kit_list_subscribers`	List subscribers with optional filtering, sorting, and pagination	Read
`kit_get_subscriber`	Get subscriber details by ID	Read
`kit_filter_subscribers`	Filter subscribers by engagement (email opens, clicks, delivery)	Read
`kit_create_subscriber`	Create new subscriber or update existing (upsert by email)	Write
`kit_update_subscriber`	Update subscriber info (first name, email, custom fields)	Write
`kit_delete_subscriber`	Unsubscribe a subscriber from all communications	Write
`kit_tag_subscriber`	Add a tag to a subscriber by ID	Write
`kit_tag_subscriber_by_email`	Add a tag to a subscriber using their email address	Write
`kit_remove_tag_from_subscriber`	Remove a tag from a subscriber by ID	Write
`kit_untag_subscriber_by_email`	Remove a tag from a subscriber using their email	Write
`kit_get_subscriber_stats`	Get subscriber email stats (opens, clicks, bounces)	Read
`kit_list_subscribers_for_form`	Get subscribers for a specific form with filtering	Read

Tool	Description	Mode
`kit_list_tags`	List all tags with pagination	Read
`kit_list_tag_subscribers`	Get subscribers for a specific tag	Read
`kit_create_tag`	Create a new tag for segmenting subscribers	Write
`kit_update_tag`	Update a tag's name by ID	Write
`kit_delete_tag`	Permanently delete a tag by ID	Write

Broadcasts

Tool	Description	Mode
`kit_list_broadcasts`	List all broadcasts with cursor-based pagination	Read
`kit_get_broadcast`	Get broadcast details by ID	Read
`kit_get_broadcast_stats`	Get statistics for a specific broadcast	Read
`kit_get_broadcast_clicks`	Get link click data for a specific broadcast	Read
`kit_create_broadcast`	Create a new email broadcast (draft, scheduled, or immediate)	Write
`kit_delete_broadcast`	Permanently delete a broadcast by ID	Write

Sequences

Tool	Description	Mode
`kit_list_sequences`	List all sequences with pagination	Read

Segments

Tool	Description	Mode
`kit_list_segments`	List all segments with pagination	Read

Forms

Tool	Description	Mode
`kit_list_forms`	List all forms (landing pages and embedded) with filtering	Read
`kit_add_subscriber_to_form`	Add an existing subscriber to a form by IDs	Write
`kit_add_subscriber_to_form_by_email`	Add a subscriber to a form using their email	Write
`kit_list_subscribers_for_form`	Get subscribers who joined a specific form	Read

Custom Fields

Tool	Description	Mode
`kit_list_custom_fields`	List all custom fields with pagination	Read
`kit_create_custom_field`	Create a new custom field for subscriber data	Write
`kit_update_custom_field`	Update a custom field's label by ID	Write
`kit_delete_custom_field`	Permanently delete a custom field by ID	Write

Email Templates

Tool	Description	Mode
`kit_list_email_templates`	List all email templates with pagination	Read

Analytics

Tool	Description	Mode
`kit_get_email_stats`	Get account email stats (sent, opened, clicked) for last 90 days	Read
`kit_get_growth_stats`	Get growth statistics over a date range	Read

Webhooks

Tool	Description	Mode
`kit_list_webhooks`	List all configured webhooks with pagination	Read
`kit_create_webhook`	Create a webhook subscription for event notifications	Write
`kit_delete_webhook`	Permanently delete a webhook by ID	Write

Code Examples

List subscribers

clawlink_call_tool --tool "kit_list_subscribers" \
  --params '{}'

Create a subscriber

clawlink_call_tool --tool "kit_create_subscriber" \
  --params '{"email": "newsubscriber@example.com", "first_name": "John"}'

Create a broadcast

clawlink_call_tool --tool "kit_create_broadcast" \
  --params '{"content": "<p>Hello! This is our newsletter.</p>", "public": true}'

Tag a subscriber

clawlink_call_tool --tool "kit_tag_subscriber" \
  --params '{"subscriber_id": "SUBSCRIBER_ID", "tag_id": "TAG_ID"}'

Get broadcast stats

clawlink_call_tool --tool "kit_get_broadcast_stats" \
  --params '{"broadcast_id": "BROADCAST_ID"}'

Discovery Workflow

Call clawlink_list_integrations to confirm Kit is connected.
Call clawlink_list_tools --integration kit to see the live catalog.
Treat the returned list as the source of truth. Do not guess or assume what tools exist.
If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration kit.
If no Kit tools appear, direct the user to https://claw-link.dev/dashboard?add=kit.

Execution Workflow

┌─────────────────────────────────────────────────────────────┐
│  READ OPERATIONS (Safe)                                     │
│  list → get → search → describe → call                      │
│                                                             │
│  Example: List subscribers → Get stats → Show results       │
└─────────────────────────────────────────────────────────────┘
                              │
                              ▼
┌─────────────────────────────────────────────────────────────┐
│  WRITE OPERATIONS (Require Confirmation)                     │
│  list → get → describe → preview → confirm → call          │
│                                                             │
│  Example: Preview broadcast create → User approves → Send   │
└─────────────────────────────────────────────────────────────┘

For unfamiliar tools, ambiguous requests, or any write action, call clawlink_describe_tool first.
Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
Prefer read, list, search, and get operations before writes when that reduces ambiguity.
For writes or anything marked as requiring confirmation, call clawlink_preview_tool first.
Execute with clawlink_call_tool. Pass confirmation only after the preview matches the user's intent.
If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes

Kit uses cursor-based pagination for all list endpoints.
Broadcast send_at parameter: set to null for draft, future timestamp for scheduled, omit for immediate publish.
Setting public to true publishes the broadcast to the web.
Subscriber upsert: if email exists, updates first name only; all other fields preserved.
Subscriber stats data is only available for events from June 2025 onwards.
Email stats cover the last 90 days in the account's sending timezone (not UTC).
Account colors maximum is 5 hex color codes.
Deleting a subscriber unsubscribes them from all sequences and forms; historical data is retained.

Error Handling

Status / Error	Meaning
Tool not found	The tool name does not exist in the current catalog. Verify with `clawlink_list_tools --integration kit`.
Missing connection	Kit is not connected. Direct the user to https://claw-link.dev/dashboard?add=kit.
Permission error	The connected account lacks permission for this operation.
Subscriber not found	The subscriber ID or email does not exist. Verify with `kit_list_subscribers`.
Write rejected	User did not confirm a write action. Always confirm before executing writes.

Troubleshooting: Tools Not Visible

Check that the ClawLink plugin is installed:
```
openclaw plugins list
```
If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.

If a fresh chat does not help, run:

openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

After restart, tell the user to send /new again and retry.

Resources

Kit API Documentation
Kit Broadcasts Guide
Kit Sequences Guide
ClawLink: https://claw-link.dev/?utm_source=clawhub&utm_medium=referral&utm_content=kit-email-marketing
ClawLink Docs: https://docs.claw-link.dev/openclaw
ClawLink Verification: https://claw-link.dev/verify

Related Skills

Mailchimp Marketing — For Mailchimp email campaigns
MailerLite Email Marketing — For MailerLite campaigns and automation
Instantly Campaigns — For cold email outreach with Instantly

Kit

安装技能

Kit