Metadata

name: mailerlite-email-marketing
description: Manage MailerLite email marketing campaigns, automations, subscribers, and e-commerce stores. Create campaigns, manage groups and segments, handle subscribers, and track e-commerce activity.

MailerLite

Manage MailerLite email marketing operations. Create campaigns and automations, manage subscribers and groups, handle e-commerce stores, and track performance with analytics.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure MailerLite API access yourself.

Setup in 3 Steps

Step 1: Install	Step 2: Pair Account	Step 3: Connect MailerLite
		App-specific connection GIF coming soon

How It Works

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│ MailerLite API   │
│   (User Chat)   │     │   (OAuth)    │     │   (v2)          │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                       │                       │
         │  1. Install Plugin  │                       │
         │  2. Pair Device   │                       │
         │  3. Connect MailerLite│                     │
         │                   │  4. Secure Token      │
         │                   │  5. Proxy Requests    │
         │                   │                       │
         ▼                   ▼                       ▼
   ┌──────────┐      ┌──────────┐           ┌──────────┐
   │  SKILL   │      │ Dashboard│           │MailerLite│
   │  File    │      │ Auth     │           │ Marketing│
   └──────────┘      └──────────┘           └──────────┘

Install

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for MailerLite again."

Quick Start

# Get account info
clawlink_call_tool --tool "mailerlite_get_account_info" --params '{}'

# List subscribers
clawlink_call_tool --tool "mailerlite_get_subscribers" --params '{}'

# List campaigns
clawlink_call_tool --tool "mailerlite_get_campaigns" --params '{}'

Authentication

All MailerLite tool calls are authenticated automatically by ClawLink using the user's connected MailerLite account.

No API key is required in chat. ClawLink stores the OAuth token securely and injects it into every MailerLite API request on the user's behalf.

Getting Connected

Install the ClawLink plugin (see Install above).
Pair the plugin with clawlink_begin_pairing if it is not configured yet.
Open https://claw-link.dev/dashboard?add=mailerlite and connect MailerLite (requires an active MailerLite account).
Call clawlink_list_integrations to verify the connection is active.

Connection Management

List Connections

clawlink_list_integrations

Response: Returns all connected integrations. Look for mailerlite in the list.

Verify Connection

clawlink_list_tools --integration mailerlite

Response: Returns the live tool catalog for MailerLite.

Reconnect

If MailerLite tools are missing or the connection shows an error:

Direct the user to https://claw-link.dev/dashboard?add=mailerlite
After they confirm, call clawlink_list_integrations to verify
Then call clawlink_list_tools --integration mailerlite

Security & Permissions

Access is scoped to the connected MailerLite account only.
All write operations require explicit user confirmation. Before executing any campaign, subscriber, or automation action, confirm the target resource and intended effect with the user.
Destructive actions (delete automation, delete subscriber, delete shop) are marked as high-impact and must be confirmed.
Subscriber deletion and GDPR "forget" operations are permanent — confirm before executing.

Tool Reference

Account

Tool	Description	Mode
`mailerlite_get_account_info`	Get basic MailerLite account details and metadata	Read

Subscribers

Tool	Description	Mode
`mailerlite_get_subscribers`	List subscribers with pagination	Read
`mailerlite_get_subscriber`	Get subscriber details by ID	Read
`mailerlite_create_subscriber`	Create or update (upsert) subscriber by email	Write
`mailerlite_update_subscriber`	Update existing subscriber details	Write
`mailerlite_delete_subscriber`	Permanently delete subscriber by ID	Write
`mailerlite_forget_subscriber`	GDPR-compliant deletion (erases all data within 30 days)	Write

Groups & Segments

Tool	Description	Mode
`mailerlite_get_groups`	List all subscriber groups	Read
`mailerlite_get_group`	Get group details by ID	Read
`mailerlite_create_group`	Create a new subscriber group	Write
`mailerlite_update_group`	Update group name or settings	Write
`mailerlite_delete_group`	Permanently delete a group and its associations	Write
`mailerlite_add_subscriber_to_group`	Add subscriber to a group	Write
`mailerlite_remove_subscriber_from_group`	Remove subscriber from a group	Write
`mailerlite_get_segments`	List all subscriber segments	Read
`mailerlite_get_segment`	Get segment details by ID	Read
`mailerlite_create_segment`	Create a new segment with criteria	Write
`mailerlite_update_segment`	Update segment configuration	Write
`mailerlite_delete_segment`	Permanently delete a segment	Write

Custom Fields

Tool	Description	Mode
`mailerlite_get_fields`	List all custom fields	Read
`mailerlite_get_field`	Get custom field details by ID	Read
`mailerlite_create_field`	Create a new custom field	Write
`mailerlite_update_field`	Update custom field properties	Write
`mailerlite_delete_field`	Permanently delete a custom field	Write

Campaigns

Tool	Description	Mode
`mailerlite_get_campaigns`	List all campaigns with pagination	Read
`mailerlite_get_campaign`	Get campaign details by ID	Read
`mailerlite_create_campaign`	Create a new email campaign draft	Write
`mailerlite_update_campaign`	Update campaign settings and content	Write
`mailerlite_delete_campaign`	Permanently delete a campaign	Write
`mailerlite_schedule_campaign`	Schedule campaign for future sending	Write
`mailerlite_unschedule_campaign`	Remove campaign from schedule	Write
`mailerlite_pause_campaign`	Pause a sending campaign	Write
`mailerlite_resume_campaign`	Resume a paused campaign	Write
`mailerlite_send_campaign`	Send campaign immediately	Write
`mailerlite_clone_campaign`	Clone an existing campaign	Write

Automations

Tool	Description	Mode
`mailerlite_get_automations`	List all automations	Read
`mailerlite_get_automation`	Get automation details by ID	Read
`mailerlite_create_automation`	Create a new automation workflow	Write
`mailerlite_update_automation`	Update automation settings	Write
`mailerlite_delete_automation`	Permanently delete an automation	Write
`mailerlite_start_automation`	Start an automation	Write
`mailerlite_stop_automation`	Stop a running automation	Write

E-Commerce

Tool	Description	Mode
`mailerlite_get_ecommerce_shops`	List all connected e-commerce shops	Read
`mailerlite_get_ecommerce_shop`	Get shop details by ID	Read
`mailerlite_create_ecommerce_shop`	Connect a new e-commerce shop	Write
`mailerlite_delete_ecommerce_shop`	Disconnect an e-commerce shop	Write
`mailerlite_get_ecommerce_customers`	List customers in a shop	Read
`mailerlite_create_ecommerce_customer`	Create or update customer	Write
`mailerlite_delete_ecommerce_customer`	Delete customer from shop	Write
`mailerlite_get_ecommerce_products`	List products in a shop	Read
`mailerlite_create_ecommerce_product`	Add a new product	Write
`mailerlite_update_ecommerce_product`	Update product details	Write
`mailerlite_delete_ecommerce_product`	Delete product from shop	Write
`mailerlite_get_ecommerce_categories`	List product categories	Read
`mailerlite_create_ecommerce_category`	Create a product category	Write
`mailerlite_delete_ecommerce_category`	Delete category from shop	Write
`mailerlite_add_product_to_category`	Assign product to a category	Write
`mailerlite_get_ecommerce_orders`	List orders in a shop	Read
`mailerlite_create_ecommerce_order`	Create a new order	Write
`mailerlite_update_ecommerce_order`	Update order status	Write
`mailerlite_delete_ecommerce_order`	Delete order from shop	Write
`mailerlite_get_ecommerce_carts`	List active carts	Read
`mailerlite_create_ecommerce_cart_item`	Add item to cart (creates cart if needed)	Write
`mailerlite_delete_ecommerce_cart_item`	Remove item from cart	Write

Webhooks

Tool	Description	Mode
`mailerlite_get_webhooks`	List all webhooks	Read
`mailerlite_get_webhook`	Get webhook details by ID	Read
`mailerlite_create_webhook`	Register a new webhook URL	Write
`mailerlite_update_webhook`	Update webhook settings	Write
`mailerlite_delete_webhook`	Permanently delete a webhook	Write

Batch Operations

Tool	Description	Mode
`mailerlite_execute_batch_request`	Execute multiple API requests in one call (max 50)	Write

Code Examples

Get account info

clawlink_call_tool --tool "mailerlite_get_account_info" \
  --params '{}'

List subscribers

clawlink_call_tool --tool "mailerlite_get_subscribers" \
  --params '{"limit": 25}'

Create a subscriber

clawlink_call_tool --tool "mailerlite_create_subscriber" \
  --params '{"email": "newsubscriber@example.com", "name": "John Doe"}'

Create a campaign

clawlink_call_tool --tool "mailerlite_create_campaign" \
  --params '{"subject": "Our Newsletter", "from_name": "My Company", "reply_to": "noreply@example.com"}'

Schedule a campaign

clawlink_call_tool --tool "mailerlite_schedule_campaign" \
  --params '{"campaign_id": "CAMPAIGN_ID", "schedule_time": "2024-12-15T10:00:00+00:00"}'

Discovery Workflow

Call clawlink_list_integrations to confirm MailerLite is connected.
Call clawlink_list_tools --integration mailerlite to see the live catalog.
Treat the returned list as the source of truth. Do not guess or assume what tools exist.
If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration mailerlite.
If no MailerLite tools appear, direct the user to https://claw-link.dev/dashboard?add=mailerlite.

Execution Workflow

┌─────────────────────────────────────────────────────────────┐
│  READ OPERATIONS (Safe)                                     │
│  list → get → search → describe → call                      │
│                                                             │
│  Example: List subscribers → Get details → Show results     │
└─────────────────────────────────────────────────────────────┘
                              │
                              ▼
┌─────────────────────────────────────────────────────────────┐
│  WRITE OPERATIONS (Require Confirmation)                     │
│  list → get → describe → preview → confirm → call          │
│                                                             │
│  Example: Preview campaign send → User approves → Send     │
└─────────────────────────────────────────────────────────────┘

For unfamiliar tools, ambiguous requests, or any write action, call clawlink_describe_tool first.
Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
Prefer read, list, search, and get operations before writes when that reduces ambiguity.
For writes or anything marked as requiring confirmation, call clawlink_preview_tool first.
Execute with clawlink_call_tool. Pass confirmation only after the preview matches the user's intent.
If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes

Campaign creation sets can_be_scheduled based on plan capabilities.
HTML content support is plan-dependent — insufficient plan sets can_be_scheduled=false on draft.
Subscriber upsert updates non-destructively — omitted fields and groups are preserved.
GDPR forget_subscriber permanently deletes all data within 30 days.
Batch requests maximum 50 requests per call; individual failures don't stop processing.
Webhooks are not supported in batch requests.
Cart creation for abandoned cart automations creates cart if it does not exist.

Error Handling

Status / Error	Meaning
Tool not found	The tool name does not exist in the current catalog. Verify with `clawlink_list_tools --integration mailerlite`.
Missing connection	MailerLite is not connected. Direct the user to https://claw-link.dev/dashboard?add=mailerlite.
Permission error	The account lacks permission for this operation.
Subscriber not found	The subscriber ID or email does not exist.
Campaign not found	The campaign ID does not exist. Verify with `mailerlite_get_campaigns`.
Write rejected	User did not confirm a write action. Always confirm before executing writes.

Troubleshooting: Tools Not Visible

Check that the ClawLink plugin is installed:
```
openclaw plugins list
```
If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.

If a fresh chat does not help, run:

openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

After restart, tell the user to send /new again and retry.

Resources

MailerLite API Documentation
MailerLite Integrations
ClawLink: https://claw-link.dev/?utm_source=clawhub&utm_medium=referral&utm_content=mailerlite-email-marketing
ClawLink Docs: https://docs.claw-link.dev/openclaw
ClawLink Verification: https://claw-link.dev/verify

Related Skills

Mailchimp Marketing — For Mailchimp campaigns and automations
Kit Email Marketing — For Kit email broadcasts
Instantly Campaigns — For Instantly cold email outreach

MailerLite

安装技能

MailerLite

Setup in 3 Steps

How It Works

Install

Quick Start

Authentication

Getting Connected

Connection Management

List Connections

Verify Connection

Reconnect

Security & Permissions

Tool Reference

Account

Subscribers

Groups & Segments

Custom Fields

Campaigns

Automations

E-Commerce

Webhooks

Batch Operations

Code Examples

Get account info

List subscribers

Create a subscriber

Create a campaign

Schedule a campaign

Discovery Workflow

Execution Workflow

Notes

Error Handling

Troubleshooting: Tools Not Visible

Resources

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