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Competitor Intelligence Automation

该 Skill 提供从界定范围、发现竞品、采集定位与定价与功能信息，到生成对比矩阵、识别市场缺口并输出简报、完整报告或战斗卡的完整流程；附模板与信息源参考，并用 Python 脚本生成并排对比表。

v3ads
v3ads
热度 12.14
最近更新 2026-07-22 05:58:18
分类：营销依赖：联网浏览搜索 / 代码执行 / 读写文件应用场景：市场分析 / 研究 / 报告撰写 / 模板

安装技能

复制下面的话术发给你的 Agent，它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill： npx secure-skills-cli add competitor-intel
Metadata
name
competitor-intel
description
Competitive intelligence research and analysis for any company, product, or market. Use when asked to research competitors, analyze a competitor's strategy, compare products/pricing/positioning, identify market gaps, monitor competitor activity, build competitive battle cards, or assess a competitive landscape. Triggers on phrases like "competitor analysis", "competitive research", "what are competitors doing", "battle card", "market landscape", "competitive positioning", "how does X compare to Y", "spy on competitors", "competitor pricing", "SWOT analysis".

Competitor Intelligence Skill

Deliver sharp, decision-ready competitive intelligence. Surface what matters, skip what doesn't.

Workflow

1. Define Scope

Clarify (ask if not provided):

  • Your company/product: What are you competing with?
  • Target competitors: Named, or should you discover them?
  • Intelligence goal: Pricing? Positioning? Features? Marketing? All?
  • Output format: Quick summary, full report, or battle card?

2. Discover Competitors (if not named)

Use web_search:

  • "[product category] alternatives"
  • "best [product type] software 2026"
  • "[your company] vs" — autocomplete reveals top competitors
  • site:g2.com [category] and site:capterra.com [category]

3. Profile Each Competitor

For each competitor, gather via web_fetch + web_search:

Positioning & Messaging

  • Homepage headline and sub-headline
  • Target ICP (who they're selling to)
  • Core value proposition
  • Brand voice/tone

Pricing

  • Pricing page structure (tiers, prices, what's included)
  • Free trial / freemium?
  • Annual vs monthly discount
  • Enterprise pricing signals

Product/Features

  • Feature list from pricing/features pages
  • Changelog or "what's new" page
  • App store reviews (common complaints = their weaknesses)

Marketing & Distribution

  • Blog topics (what keywords they're targeting)
  • Social media presence + posting frequency
  • Ad library: web_search "site:facebook.com/ads [competitor]"
  • Backlink signals from SERP results

Customer Sentiment

  • G2/Capterra/Trustpilot reviews — pull 1-star AND 5-star patterns
  • Common complaints = their moats AND their gaps

4. Build Competitive Matrix

Use scripts/build_matrix.py to generate a side-by-side comparison table across:

  • Pricing tiers
  • Key features
  • Target segment
  • Positioning angle
  • Strengths / Weaknesses

5. Identify Market Gaps

Synthesize: What are all competitors missing or doing badly? These are your wedges.

6. Output Options

  • Quick brief: 1-page summary with top 3 competitors and key takeaways
  • Full report: Complete profiles + matrix + gap analysis + recommendations
  • Battle card: 1-page per competitor — use against in sales calls. See references/battle-card-template.md.

See references/battle-card-template.md for the battle card format. See references/intel-sources.md for a full list of research sources and tools.