xhsfenxi — 小红书博主分析 Skill

公开页分析 · 三型博主分类 · 爆款选题公式提炼 · 多账号对比 · Markdown/商业Word交付

When to Use

Use this skill when the user asks to:

• analyze a Xiaohongshu / RED creator account
• identify which archetype a creator belongs to (荒诞美学型 / 共鸣命名型 / 现实策略型)
• summarize an account's positioning, audience, style, or content pillars
• extract a viral topic formula or reusable content method
• compare two or more benchmark creators
• learn what can be copied vs what must stay differentiated
• turn the analysis into a Markdown report, Word report, or business-style deliverable

Typical trigger phrases:

• "分析这个小红书博主"
• "拆一下这个账号"
• "做爆款选题公式"
• "帮我做对标分析"
• "做成商业版 Word"
• "这个博主是哪一型？"
• "compare these two RED creators"
• "extract the topic formula from this account"

Three-Archetype Classification System

Distilled from real analyses of multiple Xiaohongshu creators.

Type A — 荒诞美学型 (Absurdist Aesthetics)

Representative archetype:

Core pattern: wraps serious or philosophical content in absurdist humor and high-quality visuals.

Identifying markers:

• All content tied together by a signature phrase or visual symbol
• Serious topics expressed lightly; absurd topics expressed earnestly
• Titles feel like literary naming, not just descriptions

Type B — 共鸣命名型 (Resonance & Naming)

Representative archetype:

Core pattern: translates personal experience into universally relatable life-stage propositions, named in memorable ways.

Identifying markers:

• Content "names" vague emotional states people couldn't articulate
• Private experience → universal proposition
• Titles read like thoughtful questions or redefinitions

Type C — 现实策略型 (Reality & Strategy)

Representative archetype:

Core pattern: breaks down unspoken real-world rules and provides executable strategies for ordinary people to move upward.

Identifying markers:

• Titles feel slightly improper but undeniably accurate
• Each piece breaks an unspoken rule or collapses an information gap
• Users feel "刺但有用" — uncomfortable but useful

Mixed Formula (Advanced)

The most powerful content often combines two archetypes:

Type B resonance/naming × Type C reality/strategy = Content that both "understands you" and "tells you what to do next"

Use scripts/archetype.js to quickly identify which archetype(s) an account fits.

Core Operating Rules

1. Use public evidence first. Prefer search pages, homepage/profile pages, and other publicly visible surfaces.
2. Do not fake detail-page access. If post detail pages are blocked by risk control, say so clearly.
3. Grade evidence quality. Treat sources in this order:
   • Level A: visible Xiaohongshu public pages / user screenshots
   • Level B: other public sources (podcasts, interviews, encyclopedias, analytics sites)
   • Level C: synthesis / inference based on repeated visible patterns
4. Do not present public estimates as backend truth. Third-party follower or pricing data are supporting clues, not audited facts.
5. Ask for 3–10 representative post links or screenshots when the user wants deep post-level analysis.
6. Deliver something useful even when blocked. If detail pages fail, still produce a homepage-level strategic report.
7. Always identify the archetype. Every analysis should name which of the three types (or hybrid) the account belongs to — this frames the entire report.

Default Workflow

1) Clarify the task shape

Lock the requested output mode before heavy research:

• Structured account report
• Viral topic formula
• Archetype identification
• Two-or-more-account comparison
• "How to learn from this creator without copying them"
• Business-style Word deliverable

Use scripts/intake.js for a fast intake template.

2) Gather source inputs

Collect whatever the user already has:

• account name
• Xiaohongshu homepage/search URL
• screenshots
• external links (podcasts, news, interviews)
• target output path
• whether they need Word / clickable TOC / business styling

3) Research with the source ladder

Read references/workflow.md for the full ladder.

Preferred tool pattern:

• web_search for public discovery
• browser or browser-use for homepage/search-page inspection
• web_fetch for readable public pages
• image for screenshot analysis
• read for any local Markdown reports already created

4) Classify the archetype

Before deep analysis, make a preliminary archetype call:

• Run node scripts/archetype.js <creator-name> to print the classification prompt
• Answer: Type A (荒诞美学) / Type B (共鸣命名) / Type C (现实策略) / Mixed
• The archetype frames the entire lens of the analysis

5) Build the account model

Extract and write down the five layers:

1. Identity — who the creator is framed as
2. Audience contract — why people follow them
3. Topic system — what recurring problems/desires they cover
4. Expression system — how titles and openings work, including any brand symbol
5. Transferability — what another account can actually learn

6) Produce the deliverables

Always output the three standard DOCX files directly — no intermediate Markdown step needed:

Use scripts/docx-plan.js <creator-name> to get the exact build command. See references/workflow.md for the Word TOC fix checklist if needed.

Deliverables

Three standard output files. Always produce as .docx directly.

账号名-结构化总结报告.docx

Single creator full breakdown. Sections:

1. Account snapshot
2. Archetype classification + rationale
3. Strategic positioning
4. Audience and emotional contract
5. Content pillars
6. Title / hook system + brand symbol analysis
7. Narrative structure
8. Commercialization clues
9. What to learn
10. What not to blindly copy
11. Conclusion

账号名-爆款选题公式.docx

Single creator topic formula. Sections:

1. Why this creator produces strong topics (archetype-based)
2. Total formula
3. 3–6 recurring topic models
4. Title formulas
5. Body structure formulas
6. Distribution / comment triggers
7. How to migrate to another account
8. 10–30 ready-to-use topic directions

选题公式学习-综合版.docx

Multi-creator comparison. Sections:

1. Why compare these creators together
2. Archetype map
3. Shared foundations + key differences
4. Hybrid formula
5. Which path fits which use case
6. 30 combined topic directions
7. Final recommendation

Word Output

Run node scripts/docx-plan.js <creator-name> to get the exact build command.

Standard build: python3 build_docx6.py <creator-name>

If TOC / bookmark issues appear: run inspect_docx.py then fix_final2.py. See references/workflow.md for the full fix checklist.

Output Files

Three files, always .docx:

• 账号名-结构化总结报告.docx
• 账号名-爆款选题公式.docx
• 选题公式学习-综合版.docx (comparison / multi-creator)

Use scripts/report-plan.js <creator-name> to confirm filenames.

Scripts

Limitation Policy

Always state which situation applies:

• Homepage-level only: enough for strategic analysis, not enough for exact post-body claims
• Mixed-source analysis: Xiaohongshu public pages + third-party public clues
• Deep-dive mode: based on user-provided screenshots / links / transcripts

If blocked by risk control, say so and continue with the strongest available public evidence.

What Good Output Looks Like

A strong output is:

• structured
• archetype-aware (names and reasons the type)
• evidence-aware (grades sources)
• strategically useful
• honest about access limits
• directly reusable in future reports

Avoid vague praise, empty creator admiration, or unsupported claims about hidden metrics.

References

Read only when needed:

• references/workflow.md — detailed evidence ladder, execution runbook, Word TOC fix guide
• references/templates.md — report templates, archetype-specific section structures, naming patterns

Proven Analyses Archive

Three full analyses have been completed and archived in:

openclaw_cosmo/afa/小红书分析与工作流归档/01-分析报告与选题公式/

These archetypes are the ground truth for the classification system.

Version: 2.1.0 · Created: 2026-04-08 · Updated: 2026-04-09