Promotion Strategy Writing Assistant

该 Skill 以提示词方式指导生成结构化产品推广策略：用户提供产品名称、功能特点及可选的目标用户、竞品、预算和上线时间，输出含核心卖点、目标用户画像、推广渠道规划、投放节奏、目标与预期效果、效果评估机制的 Markdown 文档。

openlark

热度 16.02

最近更新 2026-06-05 09:10:35

分类：营销依赖：纯提示词应用场景：市场分析 / 文案创作 / 报告撰写 / 模板 ...

安装技能

复制下面的话术发给你的 Agent，它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill： npx secure-skills-cli add write-promotion-strategy

Metadata

name: write-promotion-strategy
description: Write a comprehensive promotion strategy based on provided product information, including product selling point extraction, multi-channel promotion planning, goal setting, and expected outcome evaluation. Use when the user needs to write a product promotion strategy, develop a marketing plan, or plan promotion channels.

Promotion Strategy Writing Assistant

Write a structured promotion strategy plan based on product information, covering selling point extraction, channel planning, goal setting, and performance evaluation.

Input Requirements

The user should provide the following product information (at minimum, product name and core features):

Product name / Brand
Product features and characteristics
Target user profile (if any)
Competitor landscape (if any)
Budget range (if any)
Launch timeline (if any)

Output Structure

Output the promotion strategy according to the following framework:

# Promotion Strategy: [Product Name]

## I. Core Selling Points
- Extract 3-5 core selling points closely tied to the product's differentiated advantages
- Pair each selling point with a communication claim (slogan-style)

## II. Target User Profile
- User segmentation: Core users / Potential users / Edge users
- Pain points and reach methods for each segment

## III. Promotion Channel Planning
| Channel | Objective | Content Format | Budget Share | KPI |
|---------|-----------|---------------|-------------|-----|
| Social Media (WeChat/Weibo/Douyin/Xiaohongshu) | ... | ... | ... | ... |
| Content Platforms (Zhihu/Bilibili/WeChat Official Account) | ... | ... | ... | ... |
| Search Engine/SEO | ... | ... | ... | ... |
| Vertical Media/Industry Communities | ... | ... | ... | ... |
| KOL/KOC Partnerships | ... | ... | ... | ... |
| Offline/Event Promotion | ... | ... | ... | ... |

## IV. Promotion Cadence Planning
- Warm-up Phase (X weeks): Goals + Actions + Key Metrics
- Launch Phase (X weeks): Goals + Actions + Key Metrics
- Sustained Phase (X weeks): Goals + Actions + Key Metrics

## V. Promotion Goals & Expected Outcomes
- Quantitative targets: Impressions / Click-through rate / Conversion rate / User growth / Revenue contribution
- Key milestone checkpoints
- Budget allocation and expected ROI

## VI. Performance Evaluation Mechanism
- Data tracking methods and tools
- Phase-based evaluation criteria
- Optimization and adjustment strategies

Writing Principles

Selling Point First — All promotional content must revolve around the product's core selling points; avoid generic statements
Channel Selection with Evidence — Channel selection must match the target user profile; explain the rationale
Quantifiable Goals — Promotion goals must include specific numerical indicators and timelines
Budget-Driven — If the user does not provide a budget, annotate assumptions and estimate based on industry averages
Risk Assessment — Annotate potential risk points and mitigation plans for each phase
Timeliness Marking — Write based on the current market environment; note the document generation date