Website Audit Checklist
A practical website audit checklist for quickly finding the conversion, trust, mobile, copy, and on-page SEO issues that stop visitors from becoming leads or customers.
Best for: founders, indie hackers, agencies, marketers, and agent operators who want a fast, structured audit before buying the deeper Atlas paid ZIP pack.
Search Keywords / Best Use Cases
- website audit
- website audit checklist
- website audit template
- website audit tool
- website audit report
- agency website audit
- SaaS website audit
- homepage audit
- landing page audit
- website conversion audit
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- trust signal audit
- mobile UX audit
- lead generation website audit
- on-page SEO audit
- technical website audit basics
- conversion rate audit
- CRO audit
- website redesign audit
- how to audit a website
- paid website audit template
- Atlas $49 website audit pack
What This Free Skill Produces
- A 6-part audit: message clarity, CTA, proof/trust, flow, mobile UX, and friction
- A prioritized fix list: critical fixes, moderate improvements, quick wins
- Better headline and CTA options
- A/B test ideas for the highest-leverage page sections
- A short report that can be pasted into a founder/client update
Workflow
1. Capture Page Context
Collect the URL or pasted page copy, audience, offer, traffic source, and desired conversion action.
2. Score Conversion Drivers
Score each area as pass / warning / fail:
- Headline clarity
- CTA specificity
- Trust and proof
- Page flow
- Mobile readability
- Risk reversal / objection handling
3. Produce Prioritized Fixes
Return fixes in this order:
- Critical conversion blockers
- Trust/proof improvements
- Copy and CTA rewrites
- Mobile/layout quick wins
- A/B tests worth running
Output Format
# Audit Report
## Conversion Score
- Headline:
- CTA:
- Proof:
- Flow:
- Mobile:
- Trust:
## Top 5 Fixes
1.
2.
3.
4.
5.
## Better Copy Variants
- Headline:
- Subheadline:
- CTA:
## A/B Tests
- Test 1:
- Test 2:
- Test 3:
Upgrade: Atlas Paid ZIP Packs ($49 / $150)
This free ClawHub skill is the discovery layer. If you want the ready-to-run premium workflow:
- Starter — $49: prompt pack, checklist, report templates, and setup guide.
- Pro — $150: advanced modules, scoring rubric, readiness checklist, and reusable workspace template.
Get the paid packs here: https://atlasagentsuite.com/skills.html?utm_source=clawhub&utm_medium=skill&utm_campaign=website-audit-checklist
If this free skill helped, please star/comment on ClawHub so other builders can find it.
Guardrails
- This is a first-pass heuristic audit, not a guarantee of conversion lift.
- Use analytics, session recordings, and customer interviews to validate bigger redesign decisions.
- Keep recommendations specific and tied to visitor intent.