Social Tracker
Monitor any competitor or creator's social content strategy and extract what's actually working.
What It Does
Given one or more competitor handles/URLs, Social Tracker will:
- Pull recent posts — last 30 days of content across specified platforms
- Classify content pillars — what topics they post about and in what ratio
- Score hooks — identify their highest-engagement openers and extract the pattern
- Cadence analysis — posting frequency by day/week, best times
- Gap analysis — topics they're NOT covering that their audience is asking about
- Hook templates — 5 swipe-ready hook structures based on their top posts
Inputs
{
"competitors": ["@handle1", "@handle2"],
"platforms": ["linkedin", "x", "instagram"],
"niche": "mortgage|real_estate|crypto|any",
"analysis_depth": "quick|standard|deep"
}
Outputs
{
"posting_cadence": {
"posts_per_week": 4.2,
"best_days": ["Tuesday", "Thursday"],
"best_times": ["8am", "12pm"]
},
"content_pillars": {
"education": 0.40,
"social_proof": 0.25,
"market_updates": 0.20,
"personal_story": 0.15
},
"top_hooks": [
{
"hook": "Most [role] don't know that...",
"avg_engagement": "2.3x average",
"pattern": "knowledge_gap"
}
],
"gap_opportunities": ["topic1", "topic2"],
"swipe_templates": [
"Most [ICP] [pain point]. Here's what actually works:",
"I [did X] for [time]. Here's what I learned:"
],
"summary": "2-3 sentence competitive intel summary"
}
Tiers
Free — 1 competitor, X only, quick analysis (last 10 posts) Standard ($9/mo) — 3 competitors, all platforms, standard depth (last 30 posts), weekly report Pro ($29/mo) — 10 competitors, all platforms, deep analysis, daily monitoring, Slack/Telegram alerts on viral posts
Tools Used
- Web search for public social posts
- Content resonance scorer for hook analysis
- NLP classifier for pillar categorization
Use Cases
- Know what content is winning in your niche before you post
- Steal hook structures from accounts 10x your size
- Find the gap topics your competitors are missing
- Build a content calendar based on what actually gets engagement
Example Output
Competitor: @mortgagejake_loanpro (LinkedIn)
Posts 5x/week. Tuesday + Thursday 8am best. Top pillar: buyer education (42%). Highest-engagement hook pattern: "The reason [common belief] is wrong:" — 3.1x avg engagement.
Gap opportunity: No content on credit repair for leads — wide open.
Top swipe template: "Most buyers think [X]. Here's what lenders actually see:"