Short Video Hook Lab
Skill Card
- Category: Creator Content
- Core problem: How to improve first-3-second retention?
- Best for: Hook iteration before recording
- Expected input: Raw script or opening lines + target audience + product angle
- Expected output: Ranked hook variants with rationale and filming complexity
- Creatop handoff: Push winning hook into Creatop script composer
Overview
Generate high-retention openings that are specific, shootable, and platform-native.
Workflow
1) Capture context
Collect:
- target audience
- core promise
- desired action (watch/comment/click/buy)
- platform (TikTok / Reels / Shorts)
If key context is missing, infer minimal defaults and mark assumptions.
2) Generate 12 hook variants
Cover 6 families:
- contrarian
- checklist
- mistake/fix
- proof-first
- personal observation
- urgent timing
Evidence rule for proof-first hooks:
- Use real metrics only when verified.
- If not verified, avoid precise numbers and use non-fabricated wording.
3) Score and select
Score each hook (1–5):
- clarity
- curiosity
- specificity
- filmability
- promise-action fit (optional tie-break)
Pick Top 3 + 1 backup.
4) Build micro execution pack
For each selected hook, provide:
- hook line
- 10-second flow (3 bullets)
- on-screen text
- CTA line
- filming complexity (low/medium/high)
Output rules
- Keep language conversational and human.
- Avoid clickbait that cannot be fulfilled.
- Prefer concrete wording over vague hype.
- If uncertain, choose clarity over cleverness.
License
Copyright (c) 2026 Razestar.
This skill is provided under CC BY-NC-SA 4.0 for non-commercial use. You may reuse and adapt it with attribution to Razestar, and share derivatives under the same license.
Commercial use requires a separate paid commercial license from Razestar. No trademark rights are granted.