SEO Ladders

SEO Ladders is a full SEO content automation platform accessible via MCP. It runs the same pipeline an SEO team would — audit your site's technical health, check what keywords you rank for on Google, discover your site structure, then auto-select keywords you can realistically win based on your domain rating and competitor gaps. From there, generate full SEO articles (3,000+ words with citations, images, FAQ, and JSON-LD schemas), publish directly to WordPress or any CMS via webhook, or save locally as Markdown + HTML. Track your keyword rankings and monitor competitors over time — all from your terminal or IDE.

Setup

1. Sign up at https://seoladders.com
2. Go to Dashboard > MCP Server and create an API key
3. Connect the MCP server in your client:

Claude Code

Add to .mcp.json:

{
  "mcpServers": {
    "seo-ladders": {
      "type": "http",
      "url": "https://www.seoladders.com/api/mcp",
      "headers": {
        "Authorization": "Bearer sk_live_..."
      }
    }
  }
}

Cursor

Go to Settings > MCP Servers > Add Server:

{
  "mcpServers": {
    "seo-ladders": {
      "url": "https://www.seoladders.com/api/mcp",
      "headers": {
        "Authorization": "Bearer sk_live_..."
      }
    }
  }
}

Windsurf

Add to your MCP config:

{
  "mcpServers": {
    "seo-ladders": {
      "serverUrl": "https://www.seoladders.com/api/mcp",
      "headers": {
        "Authorization": "Bearer sk_live_..."
      }
    }
  }
}

Codex / Any MCP Client

Connect to the HTTP MCP endpoint at https://www.seoladders.com/api/mcp with a Bearer token in the Authorization header.

How to Use

All tools are self-documented. Any MCP-compatible agent discovers and uses them automatically. Just ask naturally:

• "Audit my website" — technical SEO audit with health score, broken links, Core Web Vitals
• "Show me keywords I rank for" — check your current Google rankings
• "Map out example.com" — discover site structure, pages, sitemaps
• "Find keywords I can win" — DR-matched keyword research with difficulty recommendations
• "Run my monthly keyword selection" — auto-select targets based on competitor analysis
• "Replace the March 15 keyword with something better" — swap calendar entries
• "Generate an article about X" — full 13-step AI article pipeline
• "Publish my latest article" — push to WordPress or any webhook CMS
• "Save the article locally" — get Markdown + HTML + metadata on disk
• "Show my content calendar" — view all scheduled keywords
• "What content needs refreshing?" — find articles with ranking drops

Available Tools

Article Generation Output

Generated articles include:

• markdownContent — full article as Markdown (ready to save or paste)
• htmlContent — complete HTML document with meta tags, Open Graph, Twitter cards, canonical URL, JSON-LD schemas, table of contents, and styled layout
• article — structured data (sections, FAQ, media plan, schemas) for programmatic use
• blogPostId — use with publish-to-cms to push live
• viewUrl — link to view the article on the SEO Ladders dashboard

Site Audit Output

Audit reports include:

• Overall health score (0-100) with label (Excellent/Good/Fair/Needs Work/Critical)
• SSL, sitemap, robots.txt checks
• Broken links, non-indexable pages, duplicate titles/descriptions
• Missing H1 tags, missing alt text
• Core Web Vitals (LCP, CLS, TBT) via Lighthouse
• Actionable recommendations per issue with severity and affected pages

Async Tools

Three tools run asynchronously (generate-article, select-monthly-keywords, site-audit):

1. Call the tool — returns a jobId immediately
2. Poll get-job-status with the jobId every 15 seconds
3. When status is completed, the output contains the full result
4. When status is failed, the output contains the error

Learn More

https://seoladders.com/features/mcp