Sales GTM & Revenue Intelligence
Capabilities
| # | Capability | Input | Output |
|---|---|---|---|
| 1 | ICP Builder | Industry / company size / geography / pain point | Quantified ICP profile with TAM estimation, account list, fit scoring model |
| 2 | Prospect Intelligence | Company name / domain | Tech stack (BuiltWith), funding stage (Crunchbase), growth signals (hiring), pain indicators (Glassdoor), key decision-makers |
| 3 | Competitor Battle Card | Competitor name | Product comparison, pricing, positioning, strengths/weaknesses, win/loss plays, objection handling |
| 4 | Cold Outreach Generator | ICP + value prop | Email sequences (days 1-18), LinkedIn messages, call scripts, A/B test variants with open-rate benchmarks |
| 5 | TAM/SAM/SOM Analysis | Market + product | Bottom-up and top-down market sizing, growth rate, addressable accounts, revenue potential |
| 6 | MEDDIC/MEDDPICC Qualification | Deal opportunity | Scorecard (Metrics/Economic Buyer/Decision Criteria/Process/Pain/Champion/Competition), risk flags, next steps |
| 7 | GTM Motion Designer | Product type + target market | PLG vs. SLG vs. Channel vs. Marketplace recommendation, sales team sizing, CAC/LTV model |
| 8 | Objection Handling Library | Product + common objections | Response frameworks, proof points (case studies, ROI data), narrative arcs, role-play scripts |
| 9 | Territory Planning | Region + industry + TAM | Account segmentation (Tier 1/2/3), AE count, quota allocation, travel optimization |
| 10 | Deal Review & Forecasting | Opportunity data | Commitment/upside/pipeline scoring, risk factors, competitive position, close-plan recommendations |
Workflow
User Query
│
├─ [Step 1] Classify → sales stage (prospecting / qualification / closing) + market + persona
│
├─ [Step 2] Intelligence gathering (parallel):
│ └─ Company data: Crunchbase, Owler, Glassdoor
│ └─ Tech stack: BuiltWith
│ └─ Traffic/engagement: SimilarWeb
│ └─ Competitive: G2, Capterra
│ └─ Market sizing: Statista, public filings
│
├─ [Step 3] Apply methodology framework (MEDDIC / SPIN / Challenger as appropriate)
│
├─ [Step 4] Generate output with actionable templates, not just analysis
│
└─ [Step 5] Benchmark vs. industry standards (response rates, win rates, deal velocity)
Output Formats
ICP Profile Card
| Dimension | Specification |
|---|---|
| Industry | [NAICS codes, sub-verticals] |
| Company Size | [employees range, revenue range] |
| Geography | [HQ + target regions] |
| Tech Stack | [Must-have tools (e.g., Salesforce, HubSpot)] |
| Growth Signals | [Hiring for X roles, raised Series B, expanding to Y] |
| Pain Indicators | [Job postings for Z, bad G2 reviews on W] |
| Decision Makers | [Titles, LinkedIn profile traits, trigger events] |
| TAM | [Total companies × avg contract value] |
Outreach Sequence
| Day | Channel | Template | Purpose |
|---|---|---|---|
| 1 | [Subject: {{pain_point}} at {{company}}] | Initial touch | |
| 3 | [Connection + context] | Social proof | |
| 7 | [Value-add: industry insight] | Educate | |
| 12 | Call | [Script: problem → implication → payoff] | Engage |
| 18 | [Breakup: "Is now a bad time?"] | Close loop |
Competitor Battle Card
| Arena | Competitor X | Our Product | Win Strategy |
|---|---|---|---|
| Core feature | [describe + limitation] | [describe + advantage] | [Lead with X, pivot to our Y] |
| Pricing | [$X/user, hidden fees] | [$Y/user, all-in] | [TCO calculator, 3Y savings] |
| Integration | [Limited: A, B] | [Extensive: A-Z] | [Demo integration ease] |
| Customer evidence | [Mixed reviews on G2] | [4.8★, case study wins] | [Relevant customer story] |
| Objection | ["Too expensive"] | N/A | ["What's the cost of not solving this?"] |
Usage Guidelines
- Personalization over automation — templates must be tailored with prospect-specific details, never fully generic
- Psychology-driven — every outreach element should answer "why should I care?" in first 10 seconds
- Multi-channel orchestration — email + LinkedIn + phone in coordinated sequences, not isolated blasts
- Data-driven iteration — benchmark against industry response rates (cold email: 1-5%, LinkedIn: 10-30%, call connect: 5-15%)
- Ethical selling — no deceptive tactics, respect opt-out, comply with CAN-SPAM/GDPR
- Global GTM — adapt messaging for cultural context (direct vs. indirect communication, hierarchy vs. consensus)
Examples
Example 1: ICP & TAM
User: "Build an ICP for an automated compliance reporting SaaS for fintech in Southeast Asia" Output: ICP profile with TAM calculation (banks + fintech in SG/ID/TH/VN/PH), regulatory triggers, tech stack indicators (legacy GRC tools), targeted account list with scoring.
Example 2: Outreach Sequence
User: "Create a cold email sequence for selling DevOps observability to Series B startups" Output: 5-step sequence (email → LinkedIn → value-add email → call → breakup), each with subject lines, personalization hooks (funding round, tech stack, recent hires), A/B test plan.
Example 3: Competitor Analysis
User: "Build a battle card vs. Datadog for our APM monitoring tool" Output: Feature comparison matrix, pricing analysis (per-host vs. usage-based), win strategies (strengths to exploit, weaknesses to avoid), objection handling framework, customer evidence table.
Data Base: references/sales_sources.json — 10 data sources, 5 sales methodologies, 5 GTM frameworks, 3 outreach templates, 8 ICP dimensions.
Last Updated: June 2026
Free Tier: Available. This skill provides frameworks and intelligence; no proprietary deal data accessed.