Landing Page Copywriter

Writes a landing page outline from a target keyword with the hero, proof, offer, objection and FAQ sections, and the disclosures the page must carry. Written for US DTC brand owners, freelancers and agencies who write conversion pages for clients.

Use this skill when someone asks for:

• landing page copywriter
• landing page outline template
• landing page section order
• landing page disclosure placement

The job

Landing pages get written as a wall of features, the price and the terms hide under a button, and the ad traffic lands on a page that answers nothing.

What you get

1. Collect the offer, the target keyword, the proof the team can show and the traffic source behind the click.
2. Lay out the sections in the order a buyer needs them, with one job per section.
3. Write the hero line, the subhead, the offer block and the objection answers inside the outline.
4. Place the price, the terms, the guarantee and the testimonial disclosures next to the claim they qualify.

Output contract:

• outline - the section list with the job of each section and the target word count
• hero - the headline, the subhead, the primary call to action and the promise
• offer_block - the price, the terms, the deadline if there is a real one, and what happens next
• objections - the questions the page has to answer before the click
• disclosure_map - each disclosure and the claim it sits next to

US specifics that matter

• The FTC's .com Disclosures guidance says a required disclosure has to be clear and conspicuous and placed as close as possible to the claim it qualifies, and that a disclosure cannot cure a false claim.
• The FTC's Guides Concerning Use of the Word Free require all terms, conditions and obligations of a free offer to be set out clearly and conspicuously at the outset of the offer.
• The FTC's Rule on Unfair or Deceptive Fees requires covered live-event ticket and short-term lodging offers to display the total price.
• California's AB 1757 gives a business a rebuttable presumption of compliance with the state's web accessibility requirements when its site meets WCAG 2.1 Level AA.

Guardrails (hard rules)

• Never invent a testimonial, a review count, a star rating or a customer name.
• Never state a total price, a fee or a guarantee that the client's actual policy does not support.
• Never use fake countdown timers, fake stock counts or fake recent-activity notices.
• Never publish the page; the client's team publishes and the legal reviewer approves.

Quickstart

1. Fill in the brief

templates/landing-page-brief.yaml is the starting point. Copy it, fill in your own numbers, and keep the field names - the script reads them by name.

2. Run the script

python3 scripts/build_page_outline.py --input landing-page-brief.yaml --out ./out

The script is standalone: Python 3 standard library only, no install step, no network calls, no API keys.

3. Check the result against the reference

references/landing-page-rules.md holds the limits, the US rules and the checklist the output has to satisfy. Read it before you send anything to a customer or a platform.

Section order that works

• Hero: what this is, who it is for, one call to action.
• Problem: the situation the buyer is in, in their words.
• Solution and proof: what the offer does, with the evidence attached.
• Offer: price, terms, delivery, what happens after the click.
• Objections and FAQ: the questions that block the purchase.
• Final call to action and the footer with the legal lines.

Disclosure placement

• A disclosure goes next to the claim it qualifies, not in the footer.
• If a required disclosure cannot be clear and conspicuous, the page should not run with that claim.
• A discount, a free offer and a guarantee each carry their own terms line.

Accessibility and clarity

• Write for WCAG 2.1 Level AA: alt text, headings in order, contrast and keyboard use.
• California gives businesses meeting WCAG 2.1 AA a rebuttable presumption on web accessibility claims.
• Plain headings and real sentences beat clever copy on every accessibility check.

The Windows app (optional)

The workflow above runs anywhere Python 3 runs. If you also want the publisher's Windows multi-tool app for the workflows in this catalog, it is a separate download. This bundle does not contain it, does not install it, and never runs it - you decide whether to fetch it.

Check the download before you run it. PowerShell:

Get-FileHash .\multitool.zip -Algorithm SHA256

The hash must match the value in the table. Then extract the archive and start multitool/toolkit.exe.

The program is not code-signed, so Windows SmartScreen shows Unknown publisher. Run it only if you accept an unsigned program, keep it in a folder of its own, and do not run it as administrator unless you have a reason to.

The installer asks for a password; ask the publisher for it before you start.

Files in this bundle

• SKILL.md - this file
• references/landing-page-rules.md - Structure and disclosure rules for US landing pages
• templates/landing-page-brief.yaml - the brief to fill in
• scripts/build_page_outline.py - the working script

Verify the bundle

python3 scripts/build_page_outline.py --input landing-page-brief.yaml --out ./out

Related

• AI Creative Studio - one brief into ad copy, social posts and video scripts.
• B2B Lead Research Agent - find the US accounts to run this against.
• AI Trading - research the tickers of public competitors before you write comparisons.
• Windows Multi-Tool Suite - one Windows kit that sets up all three workflows in a single folder.