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Brand Monitoring

这是面向电商的品牌监控工具,核心功能涵盖多平台(Reddit、谷歌新闻等)提及追踪、情感分析、趋势监控、危机预警、竞品声量对比、关键词提取及定期报告。适用于品牌声誉维护、竞品分析、危机预警场景,支持命令行输入品牌名或竞品配置,输出趋势图、情感评分、对比图表及周报等,部分平台存在速率限制或稳定性差异。

phheng
phheng
热度 49.21
最近更新 2026-05-11 17:34:16
分类:营销依赖:代码执行 / 第三方 API应用场景:市场分析 / 社交媒体 / 报告撰写

安装技能

复制下面的话术发给你的 Agent,它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill: npx secure-skills-cli add ecommerce-brand-monitoring
Metadata
name
brand-monitoring
version
1.0.0
author
Nexscope AI
description
Brand monitoring tool for tracking mentions across social media platforms. Monitor Reddit, Google News, YouTube, and DuckDuckGo for brand mentions. Includes sentiment analysis, trend tracking, crisis detection, and competitor comparison. No API key required for basic monitoring.
metadata
{"nexscope":{"emoji":"📡","category":"ecommerce"}}

Brand Monitoring 📡

Track brand mentions across social media platforms and analyze sentiment.

Installation

npx skills add nexscope-ai/eCommerce-Skills --skill brand-monitoring -g

Features

  • Mention Monitoring — Track brand mentions across platforms
  • Sentiment Analysis — Positive/negative/neutral classification
  • Trend Tracking — Monitor mention volume changes
  • Crisis Detection — Alerts for negative spikes or crisis keywords
  • Competitor Comparison — Share of voice analysis
  • Keyword Extraction — Identify trending topics
  • Report Generation — Weekly/monthly reports

Supported Platforms

Platform Method Stability
Reddit Public JSON API ⚠️ Rate limited
Google News RSS Feed ✅ Stable
DuckDuckGo Instant Answer API ✅ Stable
YouTube HTML/RSS ⚠️ Unstable

Analysis Dimensions

Dimension Method Output
Volume Mention count Trend graph
Sentiment NLP analysis Sentiment score
Sources Platform breakdown Source distribution
Keywords Topic extraction Word cloud
Competitors Share of voice Comparison chart

Usage

Basic Monitoring

python3 scripts/monitor.py "YourBrand"

With Competitors

python3 scripts/monitor.py '{
  "brand": "YourBrand",
  "competitors": ["CompA", "CompB"],
  "platforms": ["reddit", "google_news"]
}'

Demo Mode

python3 scripts/monitor.py --demo

Output Example

📡 Brand Monitoring Report

Brand: YourBrand
Period: Last 7 days
Platforms: Reddit, Google News, YouTube

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📊 MENTION OVERVIEW

Total Mentions: 127
├── Reddit: 82 (65%)
├── Google News: 35 (28%)
└── YouTube: 10 (8%)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

😊 SENTIMENT ANALYSIS

Positive: 45% ████████░░
Neutral:  38% ███████░░░
Negative: 17% ███░░░░░░░

Overall Score: 7.2/10 ✅

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📈 TREND (7 days)

Mon ████████ 25
Tue ██████ 18
Wed ███████ 21
Thu █████████ 28
Fri ████████ 22
Sat ███ 8
Sun ██ 5

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

🔥 TRENDING KEYWORDS

1. quality (32x)
2. shipping (28x)
3. customer service (22x)
4. price (18x)
5. recommended (15x)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

⚠️ ALERTS

🔴 Negative spike on Thursday (+40%)
   Related to: shipping delays
   Recommendation: Monitor and respond

Crisis Detection

Alert Level Trigger Action
🟢 Normal < 20% negative Continue monitoring
🟡 Warning 20-40% negative Investigate sources
🔴 Crisis > 40% negative Immediate response needed

Monitoring Workflow

Set up brand keywords
      ↓
Monitor platforms
      ↓
Analyze sentiment
      ↓
Detect anomalies
      ↓
Generate alerts
      ↓
Weekly report

Part of Nexscope AI — AI tools for e-commerce sellers.