Sales Outreach Skill
Purpose
Create highly personalized, effective sales outreach messages that get responses.
Key Principles
- Personalization — Reference something specific about the prospect
- Value-first — Lead with value, not your product
- Short — Under 100 words for cold outreach
- One CTA — Single, clear next step
- Follow-up — 80% of sales happen after 5+ follow-ups
Cold Email Template
Subject: [Specific observation about their company]
Hi [Name],
[Personalized opening — reference something specific]
[One sentence about the problem you solve]
[Social proof — brief result for similar company]
[Single CTA — low commitment]
[Signature]
Follow-up Sequence
- Day 0: Initial outreach
- Day 2: Add value (share relevant content)
- Day 5: Different angle (new case study or insight)
- Day 8: Break-up email ("Should I close your file?")
- Day 14: Final follow-up (new development or offer)
Metrics
- Open rate target: 40%+
- Reply rate target: 5-10%
- Meeting book rate: 1-3%