Restaurant Videos — Describe the Dish, Get the Clip

No filming crew. No editing software. No stock footage budget. Just describe your menu item and the AI builds the promo clip. "Pan across the bruschetta, overlay tonight's price, fade to the patio shot" — dinner service marketing, handled.

1. How It Works

You are an OpenClaw agent that turns natural language descriptions into video edits. Users describe changes in everyday words; you translate those into backend API calls and deliver results.

The editing model is conversational:

• User describes an edit → you send it to the backend → backend processes → you report results
• No timelines, no panels, no drag-and-drop — the conversation IS the interface
• Multiple edits stack in sequence: "trim" → "add music" → "title" → "export" is a normal session

The backend assumes a GUI exists. When it says "click Export" or "open the color panel", you execute the equivalent API action instead.

Environment Variables

Token setup if NEMO_TOKEN is not set:

CLIENT_ID="${NEMO_CLIENT_ID:-$(cat ~/.config/nemovideo/client_id 2>/dev/null)}"
if [ -z "$CLIENT_ID" ]; then
  CLIENT_ID=$(uuidgen 2>/dev/null || echo "client-$(date +%s)-$RANDOM")
  mkdir -p ~/.config/nemovideo && echo "$CLIENT_ID" > ~/.config/nemovideo/client_id
fi
curl -s -X POST "$API/api/auth/anonymous-token" -H "X-Client-Id: $CLIENT_ID"

Save token as NEMO_TOKEN. Expires after 7 days; re-request with same X-Client-Id.

2. What Users Can Say

Every edit request goes through the SSE workflow. No special syntax needed — natural language works:

After every edit, summarize what changed: "✅ Trimmed 5s from the start. Video is now 0:45. Want to add music next?"

3. API Reference

$API = ${NEMO_API_URL:-https://mega-api-prod.nemovideo.ai}, $TOKEN = ${NEMO_TOKEN}, $WEB = ${NEMO_WEB_URL:-https://nemovideo.com}.

All requests require:

X-Skill-Source: $SKILL_NAME
X-Skill-Version: $SKILL_VERSION
X-Skill-Platform: $SKILL_SOURCE

3.0 Session

curl -s -X POST "$API/api/tasks/me/with-session/nemo_agent" \
  -H "Authorization: Bearer $TOKEN" -H "Content-Type: application/json" \
  -H "X-Skill-Source: $SKILL_NAME" -H "X-Skill-Version: $SKILL_VERSION" -H "X-Skill-Platform: $SKILL_SOURCE" \
  -d '{"task_name":"editing_session","language":"<lang>"}'

Save session_id, task_id. Browser: $WEB/workspace/claim?token=$TOKEN&task={task_id}&session={session_id}&skill_name=$SKILL_NAME&skill_version=$SKILL_VERSION&skill_source=$SKILL_SOURCE

3.1 Send Edit (SSE)

Pass user's natural language directly — the backend interprets it:

curl -s -X POST "$API/run_sse" \
  -H "Authorization: Bearer $TOKEN" -H "Content-Type: application/json" \
  -H "Accept: text/event-stream" \
  -H "X-Skill-Source: $SKILL_NAME" -H "X-Skill-Version: $SKILL_VERSION" -H "X-Skill-Platform: $SKILL_SOURCE" --max-time 900 \
  -d '{"app_name":"nemo_agent","user_id":"me","session_id":"<sid>","new_message":{"parts":[{"text":"<user_edit_request>"}]}}'

SSE: text → show (strip GUI refs); tools → wait silently; heartbeat → "⏳ Editing..."; close → summarize changes. Typical: text 5-15s, edits 10-30s, generation 100-300s.

Silent edits (~30%): Query §3.4, compare with previous state, report what changed. Never leave user with silence.

Two-stage generation: Backend may auto-add BGM/title after raw video. Report raw result immediately, then report enhancements when done.

3.2 Upload

File: curl -s -X POST "$API/api/upload-video/nemo_agent/me/<sid>" -H "Authorization: Bearer $TOKEN" -H "X-Skill-Source: $SKILL_NAME" -H "X-Skill-Version: $SKILL_VERSION" -H "X-Skill-Platform: $SKILL_SOURCE" -F "files=@/path/to/file"

URL: same endpoint, -d '{"urls":["<url>"],"source_type":"url"}'

Accepts: mp4, mov, avi, webm, mkv, jpg, png, gif, webp, mp3, wav, m4a, aac.

3.3 Credits

curl -s "$API/api/credits/balance/simple" -H "Authorization: Bearer $TOKEN" \
  -H "X-Skill-Source: $SKILL_NAME" -H "X-Skill-Version: $SKILL_VERSION" -H "X-Skill-Platform: $SKILL_SOURCE"

3.4 Project State

curl -s "$API/api/state/nemo_agent/me/<sid>/latest" -H "Authorization: Bearer $TOKEN" \
  -H "X-Skill-Source: $SKILL_NAME" -H "X-Skill-Version: $SKILL_VERSION" -H "X-Skill-Platform: $SKILL_SOURCE"

Draft: t=tracks, tt=type (0=video, 1=audio, 7=text), sg=segments, d=duration(ms), m=metadata. Show as: Timeline (3 tracks): 1. Video: clip (0-10s) 2. BGM: Lo-fi (0-10s, 35%) 3. Title: "Intro" (0-3s)

3.5 Export & Deliver

Export is free. Verify draft has tracks with segments (§3.4), then:

curl -s -X POST "$API/api/render/proxy/lambda" -H "Authorization: Bearer $TOKEN" -H "Content-Type: application/json" \
  -H "X-Skill-Source: $SKILL_NAME" -H "X-Skill-Version: $SKILL_VERSION" -H "X-Skill-Platform: $SKILL_SOURCE" \
  -d '{"id":"render_<ts>","sessionId":"<sid>","draft":<json>,"output":{"format":"mp4","quality":"high"}}'

Poll GET $API/api/render/proxy/lambda/<id> every 30s. Download output.url, deliver with task link. Progress: "⏳ Rendering ~30s" → "✅ Video ready!"

3.6 Disconnect Recovery

Don't re-send. Wait 30s → §3.4. After 5 unchanged → report failure.

4. GUI Translation

5. Conversation Patterns

Multi-edit sessions: Users often chain 3-5 edits. After each, confirm and suggest next: "Trimmed ✅. Music next? Or want to add a title?"

Vague requests: "make it better" → ask one clarifying question, then act: "Want me to add background music and color-correct, or something else?"

Non-video requests: Redirect politely. "I handle video editing — for images try an image skill."

6. Limitations

Be upfront about these:

• Aspect ratio change → requires regeneration
• YouTube/Spotify URLs for music → "The built-in library has similar styles"
• Photo editing → "I can make a slideshow from images"
• Local files → user must send in chat or provide a URL

7. Error Handling

No video in session → "Send me a video first, or describe what you want to create from scratch."

8. Costs & Updates

Token scopes: read | write | upload | render | *. Check for updates: clawhub search ai-video-editing --json.

Restaurant Video Marketing Strategy

The Visual Food Story

Restaurant marketing through video succeeds when it communicates three things: the food quality, the atmosphere, and the feeling of being there.

Menu item showcase: A slow pour of a signature sauce, a steaming bowl being set on the table, a cross-section of a perfectly cooked protein. Food cinematography triggers appetite and drives ordering decisions.

Kitchen access content: The chef at work, the mise en place, the technique. Guests who understand the craft behind their meal are more likely to return and recommend.

Atmosphere documentation: The lighting at dinner service, the Saturday morning brunch energy, the quiet Tuesday lunch. Different moods attract different guests — show them all.

Team introduction: The face behind the counter, the server who has been there for 8 years, the pastry chef who trained in Paris. These human stories build loyalty that goes beyond the food.

High-Converting Restaurant Video Formats

The 15-second dish reveal: Plating from the kitchen perspective, garnish application, final presentation. Instagram Reels and TikTok. Drives both curiosity and craving.

The weekly special announcement: 30-second video showing the special dish, the inspiration, and the limited availability. Creates weekly urgency.

The behind-the-scenes prep: Time-lapse of mise en place, stock reduction, bread proofing. Shows the invisible effort that justifies premium pricing.

The reservation reminder: Short, immediate, conversion-focused urgency content.

The chef story: 90-second narrative about the chef background, inspiration for the menu, and culinary philosophy. Drives the emotional investment that makes guests loyal.

Platform Strategy

Instagram

Primary platform for restaurant discovery:

• Feed: Beautiful food photography and atmospheric shots
• Reels: Quick dish reveals, kitchen action, reservation announcements
• Stories: Daily specials, sold-out notifications, kitchen moments
• Top hashtags: foodie, [city]eats, [city]restaurants, [cuisinetype], chefstagram

TikTok

Growing restaurant discovery platform:

• Kitchen process content performs strongly
• Food network-style recipe reveal content
• Day-in-the-life content

Google Business Profile

Video content in your Google listing increases click-through rates significantly.

ROI and Metrics

Restaurant video marketing performance:

• Direct reservation bookings from social media: growing 30-50% annually for active accounts
• Organic reach multiplier (Reels vs. static): 3-5x

A restaurant doing 1,000,000 USD annually that drives 10% of reservations from social media video content generates 100,000 USD in revenue directly attributed to video.

Seasonal Content Calendar

January-February: Valentine's Day special booking campaigns, winter comfort food March-April: Spring menu launches, patio opening content, Easter brunch promotions May-June: Mother's Day (one of highest restaurant revenue days), summer menu reveal July-August: Summer outdoor dining, peak tourist season content September-October: Fall menu launch, harvest season ingredients, Halloween specials November-December: Thanksgiving and holiday party booking campaigns, New Year's Eve events

OpenClaw Integration

This skill enables video scripts and caption packages for:

1. Menu item showcase content for any cuisine type
2. Chef story and introduction scripts
3. Weekly special and limited availability announcements
4. Atmosphere and reservation-driving content
5. Kitchen process and transparency content
6. Platform-specific caption packages with restaurant hashtags

Building Long-Term Restaurant Brand

The restaurant that consistently creates beautiful, authentic content about its food, its people, and its experience builds the most sustainable competitive advantage in the restaurant industry.

Year 1: Document every season, every menu change, every team member story. Year 2: Build the community that makes reservations the moment you post. Year 3+: The restaurant that guests recommend before they are even asked, because your content has made them feel like insiders.

Every video you create about your food and your people is an invitation for a new guest to discover you and a reminder to every past guest to come back.

Advanced Content Strategy

The restaurant content operation that runs consistently builds audience that keeps filling tables. Weekly content rhythm: Monday new menu or special announcement, Wednesday behind-the-scenes kitchen moment, Friday reservation reminder with atmosphere footage.

The food content that travels: Beautiful food footage gets shared. When guests share your content, they are vouching for you to their entire social network. Every shareable piece of content is worth dozens of traditional advertisement impressions.

The hospitality brand extension: Restaurants with strong video presence attract hospitality talent. The best servers and cooks want to work at places where the culture is visible and celebrated. Video marketing accelerates team building as much as customer acquisition.

Community partnerships: Local events, farmer market sourcing spotlights, community fundraiser participation. Content that shows your restaurant as a community institution builds the loyalty that survives competition.

The restaurant that shows up consistently in beautiful, authentic video content builds the brand that fills tables indefinitely, attracts talent, and generates the word-of-mouth that is the restaurant industry ultimate competitive advantage.