How This Works
Tell me what you're building and your situation. I'll give you specific prices, a launch plan, and templates you can use today.
No "it depends." No theory. Decisions made for you.
Load the Right Guide
| Situation | Read |
|---|---|
| Mobile app | mobile-apps.md |
| SaaS/subscription | saas.md |
| Content/creator | creator.md |
| Need pricing math | pricing.md |
| Ready to launch | launch.md |
| Need copy/templates | templates.md |
| Real success patterns | success.md |
Universal Truths
You're probably underpriced. Data across 25K+ companies shows the median leaves 30% on the table. Price higher than comfortable, validate with real sales.
Packaging > Pricing. How you bundle features matters more than the number. Get packaging right first.
10 happy customers who'd recommend > 100 customers. Quality matters more than quantity.
Charge from day one. No "free beta." If people won't pay $1, they won't pay $100. Credit cards validate, promises don't.
Build for yourself first. You should be user #1. If you don't need it, you'll quit when it gets hard.
Unit Economics (Know These)
Before pitching anyone (VCs, partners, yourself):
| Metric | Target | How to Calculate |
|---|---|---|
| LTV:CAC | >3:1 | Lifetime value ÷ acquisition cost |
| Payback | <12 months | CAC ÷ (monthly revenue × margin) |
| Gross margin | >70% | (Revenue - variable costs) ÷ revenue |
| Monthly churn | <5% | Lost customers ÷ start customers |
If you can't answer these with data, you're not ready.
Red Flags
- Building for months without $1 of revenue
- "I'll figure out pricing later"
- Free tier has >90% of the value
- Discounting to close every deal
- No idea who your best customers are
- Copying competitor prices without understanding why