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Lead Gen Pipeline

该 Skill 提供线索生成流水线：通过网页搜索发现本地商家，检查网站质量并筛选潜在线索，用商家信息生成移动端演示 HTML 页面，部署后通过 Gmail 发送个性化推销邮件，并用 leads.md 跟踪状态。

michelle447
michelle447
热度 35.34
最近更新 2026-05-18 11:36:49
分类：营销依赖：联网浏览搜索 / 读写文件 / 第三方 API / 内部调用大模型应用场景：研究 / 工作流 / 邮件起草 / UI 原型 ...

安装技能

复制下面的话术发给你的 Agent，它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill： npx secure-skills-cli add mjw-lead-gen-pipeline
Metadata
name
lead-gen-pipeline
description
Full automated lead generation pipeline for web design agencies. Finds local businesses without websites or with broken sites, builds demo HTML sites for them, and sends personalized cold pitch emails. Use when asked to "find leads", "run the pipeline", "find businesses without websites", "build demo sites for leads", or "send pitches". Supports full-auto mode or step-by-step execution. Tracks all leads in leads.md.

Lead Gen Pipeline

Full pipeline: find → qualify → build → pitch. Tracks everything in leads.md.

Commands

What you say What runs
run pipeline [trade] in [city, state] Full auto: find, qualify, build, deploy, email
find leads [trade] in [city, state] Steps 1–2 only: search + qualify
build sites Step 3–4: build + deploy pending leads
send pitches Step 5: email all deployed-but-not-pitched leads
show leads Print leads.md summary

Step 1: Find Leads

Use web_search with queries like:

  • "[trade] in [city] [state]"
  • "best [trade] near [city]" site:yelp.com OR site:thumbtack.com
  • "[trade] [city] [state] contact"

Collect: business name, phone, address, website (if any), source URL.

Aim for 20–40 raw results before filtering.

Step 2: Qualify Leads

For each business, check their website:

  • No website → top priority lead ✅
  • Website loads but looks bad (mobile broken, no SSL, >5 years old aesthetic) → good lead ✅
  • Good modern website → skip ❌

Use web_fetch to check each URL. Look for: missing viewport meta, table layouts, broken images, no HTTPS.

Save qualified leads to leads.md using the schema in references/leads-schema.md.

Max 10–15 qualified leads per run to stay within email limits.

Step 3: Build Demo Sites

For each qualified lead, generate a clean demo HTML site:

Structure:

  • Hero: business name + tagline ("Serving [City] Since [Year]")
  • Services: 3–5 services based on their trade
  • Contact: phone number + service area
  • Mobile responsive, pure HTML/CSS, no dependencies

Use their actual business name, phone, trade, and city. Save to demo-sites/[business-slug]/index.html.

See references/demo-site-template.md for the HTML template.

Step 4: Deploy Demo Sites

Deploy each demo site to the VPS. Use the site-cloner skill's VPS deploy pattern.

Port allocation: Start at 8090+ for lead gen demo sites (avoid conflicts with client sites).

Update leads.md with the live demo URL after deploy.

Step 5: Send Pitch Emails

For each lead with status deployed and no pitched_at date:

Use the gog (Gmail) skill to send pitch emails.

Email template: See references/pitch-template.md

Rules:

  • Max 20 emails/day
  • Personalize: use their business name, city, trade
  • Include their live demo URL
  • Subject: [Business Name] — Your New Website is Ready

Update leads.md status to pitched + add pitched_at date after sending.

leads.md Schema

See references/leads-schema.md for the full schema.

Quick format:

| Business | Phone | City | Trade | Website | Demo URL | Status | Pitched |

Status values: qualified → built → deployed → pitched → replied → closed