Share Momentum
Metadata
- Name: share-momentum
- Description: Market share dynamics and trend analysis
- Triggers: share momentum, market share trend, competitive dynamics
Instructions
Analyze share momentum for $ARGUMENTS.
Framework
Momentum Matrix
High Share
│
Sustain │ Harvest
Position │ Position
────────────────┼────────────────
Build │ Divest
Position │ Position
│
Low Share
Low Momentum High Momentum
Momentum Indicators
| Indicator | Positive | Negative |
|---|---|---|
| Share trend | Growing | Declining |
| Win rate | Above average | Below average |
| Customer acquisition | Accelerating | Slowing |
| Brand perception | Improving | Deteriorating |
Output
## Share Momentum Analysis: [Market/Product]
### Share Dynamics
| Player | Current Share | Prior Share | Change | Momentum |
|--------|---------------|-------------|--------|----------|
| Us | 25% | 22% | +3% | Strong ↑ |
| Competitor A | 30% | 28% | +2% | Moderate ↑ |
| Competitor B | 20% | 25% | -5% | Weak ↓ |
| Others | 25% | 25% | 0% | Neutral |
### Momentum Drivers
**Our Momentum (+3%)**:
1. [Driver 1]
2. [Driver 2]
**Competitor A (+2%)**:
1. [Driver 1]
2. [Driver 2]
### Strategic Position
**Our Position**: Build/Sustain/Harvest/Divest
- **Rationale**: [Analysis]
- **Priority**: [Action]
### Actions
| Priority | Action | Impact |
|----------|--------|--------|
| 1 | [Action 1] | [Impact] |
| 2 | [Action 2] | [Impact] |
### Outlook
- **Short-term (1 year)**: [Forecast]
- **Medium-term (3 years)**: [Forecast]
Tips
- Track multiple periods
- Consider market growth rate
- Factor in competitive actions
- Update regularly