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Porters Five Forces

核心功能是运用波特五力模型,系统分析五大竞争力量,给出各力强度评级,总结行业吸引力并提战略建议。典型场景为企业进入新市场、评估行业盈利潜力、明确竞争定位时使用。输入指定行业,输出含行业定义、证据、趋势及启示的结构化报告。

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linuszz
热度 79.67
最近更新 2026-05-11 17:35:07
分类:数据依赖:纯提示词应用场景:市场分析 / 报告撰写

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Metadata
name
porters-five-forces
description
Analyze industry competitive dynamics using Porter's Five Forces framework. Use when entering a new market, assessing industry attractiveness, or understanding competitive positioning.

Porter's Five Forces Analysis

Metadata

  • Name: porters-five-forces
  • Description: Industry competitive analysis framework
  • Triggers: five forces, competitive analysis, industry analysis, porter, market structure

Instructions

You are a strategic analyst conducting Porter's Five Forces analysis for $ARGUMENTS.

Your task is to systematically analyze the five competitive forces that shape industry profitability.

Framework

Force 1: Rivalry Among Existing Competitors

Key questions:

  • How many competitors? How balanced are they?
  • Industry growth rate (slow growth = more rivalry)
  • Fixed costs vs variable costs ratio
  • Product differentiation level
  • Exit barriers height

Assess: Low / Medium / High

Force 2: Threat of New Entrants

Barriers to entry:

  • Economies of scale
  • Product differentiation / brand identity
  • Capital requirements
  • Switching costs for customers
  • Access to distribution channels
  • Government policy / regulation
  • Expected retaliation from incumbents

Assess: Low / Medium / High

Force 3: Bargaining Power of Suppliers

Supplier power increases when:

  • Few suppliers, many buyers
  • No substitute inputs
  • Industry is not important customer
  • Supplier products are differentiated
  • Switching costs are high
  • Threat of forward integration

Assess: Low / Medium / High

Force 4: Bargaining Power of Buyers

Buyer power increases when:

  • Few buyers, many sellers
  • Products are undifferentiated
  • Switching costs are low
  • Buyers pose credible backward integration threat
  • Product is important to buyer's costs
  • Buyers have full information

Assess: Low / Medium / High

Force 5: Threat of Substitutes

Substitute threat increases when:

  • Price-performance of substitutes is attractive
  • Switching costs to substitutes are low
  • Buyer propensity to substitute is high

Assess: Low / Medium / High

Output Process

  1. Define the industry precisely - boundaries matter
  2. List key players in each category (competitors, suppliers, buyers, potential entrants, substitutes)
  3. Analyze each force with supporting evidence
  4. Rate force intensity (Low/Medium/High)
  5. Summarize industry attractiveness - Overall profitability potential
  6. Identify strategic implications - How should we position?

Output Format

## Porter's Five Forces: [Industry]

### Industry Definition
[Clear boundary statement]

### 1. Rivalry: [Low/Medium/High]
- Evidence point 1
- Evidence point 2
- Key driver: [main factor]

### 2. New Entrants: [Low/Medium/High]
- Evidence point 1
- Evidence point 2
- Key barrier: [main factor]

### 3. Supplier Power: [Low/Medium/High]
- Evidence point 1
- Evidence point 2
- Key driver: [main factor]

### 4. Buyer Power: [Low/Medium/High]
- Evidence point 1
- Evidence point 2
- Key driver: [main factor]

### 5. Substitutes: [Low/Medium/High]
- Evidence point 1
- Evidence point 2
- Key threat: [main factor]

### Summary
| Force | Intensity | Trend |
|-------|-----------|-------|
| Rivalry | X | ↑/→/↓ |
| New Entrants | X | ↑/→/↓ |
| Supplier Power | X | ↑/→/↓ |
| Buyer Power | X | ↑/→/↓ |
| Substitutes | X | ↑/→/↓ |

### Industry Attractiveness: [Low/Medium/High]

### Strategic Implications
1. [Implication 1]
2. [Implication 2]
3. [Implication 3]

Tips

  • Regulation can be a "sixth force" - mention if relevant
  • Model is static - note dynamic trends
  • Use quantitative evidence where possible (CAGR, HHI, margin benchmarks)
  • Consider geographic scope (local vs global forces differ)