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product-launch

核心功能：指导新品或重大功能发布执行，涵盖渠道选型、时间线制定、全阶段checklist梳理及跨职能协作；先评估项目上下文，区分发布类型与GTM模式，关联相关技能。典型场景：用户需规划产品发布时使用（需避开GTM策略、冷启动等专属场景）。输出形式：发布计划、渠道行动清单、checklist及相关技能交叉指引。

kostja94
kostja94
热度 52.16
最近更新 2026-05-11 17:41:20
分类：营销依赖：读写文件 / 内部调用大模型应用场景：市场分析 / 报告撰写 / 任务管理

安装技能

复制下面的话术发给你的 Agent，它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill： npx secure-skills-cli add product-launch-strategies
Metadata
name
product-launch
description
When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
metadata
{"version":"1.2.0"}

Strategies: Product Launch

Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read full file.

Identify:

  1. Launch type: New product, major feature, market expansion
  2. GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy)
  3. Channels: PR, paid, organic, email, events

Launch Checklist

  • GTM strategy defined (see gtm-strategy)
  • PMF validated (see pmf-strategy)
  • Target market and ICP clear
  • Messaging consistent across teams
  • Channel mix chosen (PR, paid, organic, email)
  • Timeline and milestones set
  • Cross-functional owners assigned (RACI)

Channel Mix

Channel Use Skills
PR Press release, media relations public-relations
Paid ads Scale acquisition post-PMF paid-ads-strategy
Organic SEO, content, community seo-strategy, content-marketing
Email Announcement to existing users email-marketing
Product Hunt / Directories Launch-day buzz; early adopters cold-start-strategy, directory-submission

Critical Success Factors

Factor Guideline
PMF first Validate product-market fit before scaling; see pmf-strategy
GTM alignment One clear story; all teams use same messaging; see gtm-strategy
Avoid rush Most failures = scale before PMF

Output Format

  • Launch plan (timeline, channels, owners)
  • Channel actions (PR, paid, organic, email)
  • Checklist (pre-launch, launch, post-launch)
  • Cross-ref to gtm-strategy for framework

Related Skills

  • gtm-strategy: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
  • pmf-strategy: Validate PMF before scaling
  • cold-start-strategy: First users; Product Hunt; differs from full GTM launch
  • indie-hacker-strategy: Indie hacker launch; Build in Public; first 100 users
  • public-relations: Press release; media relations for launch
  • paid-ads-strategy: Paid channel for launch
  • website-structure: Pages needed for launch