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ai-traffic-tracking

核心功能为指导用户在GA4和Google Search Console中追踪AI搜索流量，包括区分ChatGPT、Perplexity等AI平台来源，以及Google AI概览流量；提供探索报告、自定义渠道组等多种追踪方法及适配正则表达式。适用于用户需单独统计AI流量、评估其转化价值的场景，输入为AI流量追踪需求，输出为具体操作步骤及配置方案。

kostja94
kostja94
热度 51.10
最近更新 2026-05-11 17:32:41
分类：数据依赖：纯提示词应用场景：数据处理 / 报告撰写

安装技能

复制下面的话术发给你的 Agent，它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill： npx secure-skills-cli add ai-traffic-tracking
Metadata
name
ai-traffic-tracking
description
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.
metadata
{"version":"1.0.1"}

Analytics: AI Traffic

Guides tracking of AI-driven search traffic in Google Analytics 4 and Google Search Console.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

  • AI search traffic: Track in GA4 and GSC; separate AI sources from organic referral
  • Google AI Overviews: AI summary box in Google search (formerly SGE)
  • AI-driven search: Traffic from ChatGPT, Perplexity, Gemini, Claude, Copilot, etc.

Why Track Separately

  • AI traffic is growing but GA4 often groups it as Referral, Organic, or Direct
  • AI visitors may have stronger intent and higher conversion
  • Separating AI Overviews from organic helps assess AI impact

GA4: AI-Driven Search

Option 1: Exploration Report (Recommended)

  1. Explore →Free form
  2. Dimensions: Session source (or Session source / medium)
  3. Metrics: Sessions, Engagement rate, Event count, etc.
  4. Filters: Add filter →Session source Matches regex →use regex below
  5. Configure table, save report

Regex (common AI sources):

chatgpt\.com|openai\.com|openai|perplexity\.ai|perplexity|doubao\.com|chat\.qwen\.ai|copilot\.microsoft\.com|copilot\.com|(business\.)?gemini\.google|chat\.deepseek\.com|deepseek\.com|poe\.com|anthropic\.com|claude\.ai|bard\.google\.com|edgeservices\.bing\.com

Option 2: Custom Channel Group

  1. Admin →Data Display →Channel Groups
  2. Copy default group, name e.g. "Default and AI Chatbots"
  3. Add channel "AI Chatbots": Source Matches regex (same regex)
  4. Important: Place "AI Chatbots" above "Referral" so it matches first
  5. Save and use in Traffic Acquisition

Option 3: Custom Report

  1. Reports →Library →Create Detail Report
  2. Use Traffic Acquisition template
  3. Add filter: Session source Matches regex (same regex)
  4. Save and add to menu

Common AI Source Domains

Platform GA4 Source examples
ChatGPT chatgpt.com, openai
Perplexity perplexity.ai, perplexity
Copilot copilot.com, copilot.microsoft.com
Gemini business.gemini.google, gemini.google
Claude claude.ai, anthropic.com
Bing Chat edgeservices.bing.com

Google AI Overviews

  • GA4 + URL fragment: Some AI Overview clicks add URL fragments; can use GTM (partial coverage)
  • GSC: For AI Overviews analysis in GSC (filter, limitations), see google-search-console

Checklist

  • AI sources identified in GA4 (Session Source)
  • AI traffic Exploration report created
  • Channel group updated with AI above Referral (if used)
  • Custom report added to Library (optional)
  • GTM + URL fragment for AI Overviews (optional)
  • GSC AI-oriented query filter (optional; see google-search-console)

Output Format

  • GA4 setup: Exploration, channel group, or custom report
  • Regex: Adapted to user's observed sources

Related Skills

  • generative-engine-optimization: GEO strategy; AI traffic tracking measures GEO impact
  • traffic-analysis: Traffic sources, attribution, UTM
  • analytics-tracking: GA4 events and conversions
  • google-search-console: GSC AI traffic analysis
  • robots-txt: AI crawler allow/block strategy