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Ai Traffic Tracking

核心功能是帮助用户在GA4和Google Search Console中，将ChatGPT、Perplexity等AI工具及谷歌AI概览带来的搜索流量，从常规流量里单独区分统计。典型场景为用户需追踪AI流量规模、评估AI业务影响时，输入相关查询后，输出GA4配置步骤（含正则）、GSC指引及检查清单。

kostja94
kostja94
热度 65.22
最近更新 2026-05-11 17:30:28
分类：数据依赖：纯提示词应用场景：数据处理 / 报告撰写

安装技能

复制下面的话术发给你的 Agent，它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill： npx secure-skills-cli add ai-traffic
Metadata
name
ai-traffic-tracking
description
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic."
metadata
{"version":"1.0.0"}

Analytics: AI Traffic

Guides tracking of AI-driven search traffic in Google Analytics 4 and Google Search Console.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

  • AI search traffic: Track in GA4 and GSC; separate AI sources from organic referral
  • Google AI Overviews: AI summary box in Google search (formerly SGE)
  • AI-driven search: Traffic from ChatGPT, Perplexity, Gemini, Claude, Copilot, etc.

Why Track Separately

  • AI traffic is growing but GA4 often groups it as Referral, Organic, or Direct
  • AI visitors may have stronger intent and higher conversion
  • Separating AI Overviews from organic helps assess AI impact

GA4: AI-Driven Search

Option 1: Exploration Report (Recommended)

  1. Explore →Free form
  2. Dimensions: Session source (or Session source / medium)
  3. Metrics: Sessions, Engagement rate, Event count, etc.
  4. Filters: Add filter →Session source Matches regex →use regex below
  5. Configure table, save report

Regex (common AI sources):

chatgpt\.com|openai\.com|openai|perplexity\.ai|perplexity|doubao\.com|chat\.qwen\.ai|copilot\.microsoft\.com|copilot\.com|(business\.)?gemini\.google|chat\.deepseek\.com|deepseek\.com|poe\.com|anthropic\.com|claude\.ai|bard\.google\.com|edgeservices\.bing\.com

Option 2: Custom Channel Group

  1. Admin →Data Display →Channel Groups
  2. Copy default group, name e.g. "Default and AI Chatbots"
  3. Add channel "AI Chatbots": Source Matches regex (same regex)
  4. Important: Place "AI Chatbots" above "Referral" so it matches first
  5. Save and use in Traffic Acquisition

Option 3: Custom Report

  1. Reports →Library →Create Detail Report
  2. Use Traffic Acquisition template
  3. Add filter: Session source Matches regex (same regex)
  4. Save and add to menu

Common AI Source Domains

Platform GA4 Source examples
ChatGPT chatgpt.com, openai
Perplexity perplexity.ai, perplexity
Copilot copilot.com, copilot.microsoft.com
Gemini business.gemini.google, gemini.google
Claude claude.ai, anthropic.com
Bing Chat edgeservices.bing.com

Google AI Overviews

  • GA4 + URL fragment: Some AI Overview clicks add URL fragments; can use GTM (partial coverage)
  • GSC: For AI Overviews analysis in GSC (filter, limitations), see google-search-console

Checklist

  • AI sources identified in GA4 (Session Source)
  • AI traffic Exploration report created
  • Channel group updated with AI above Referral (if used)
  • Custom report added to Library (optional)
  • GTM + URL fragment for AI Overviews (optional)
  • GSC AI-oriented query filter (optional; see google-search-console)

Output Format

  • GA4 setup: Exploration, channel group, or custom report
  • Regex: Adapted to user's observed sources

Related Skills

  • generative-engine-optimization: GEO strategy; AI traffic tracking measures GEO impact
  • traffic-analysis: Traffic sources, attribution, UTM
  • analytics-tracking: GA4 events and conversions
  • google-search-console: GSC AI traffic analysis
  • robots-txt: AI crawler allow/block strategy