Book Launch Campaign Kit

Build a launch system, not isolated assets.

Core Workflow

1. Lock the core positioning line before designing anything.
2. Build a 3-size poster set first.
3. Build short English promo videos next.
4. Upgrade voice quality early if TTS sounds weak.
5. Create a launch pack with platform copy and Amazon metadata.
6. Build stronger visual ad directions with people-holding-book concepts when static cover ads are not enough.
7. Split the video lane into:
   • brand / premium campaign version
   • sales / conversion version
8. Finish with an Amazon-ready publishing pack.

Required Deliverables

Produce at least these outputs:

• vertical poster
• square poster
• horizontal poster
• one short promo video
• one stronger conversion-oriented video
• one launch pack folder
• one Amazon ready-to-publish metadata pack

Scripts

Use scripts/scaffold_launch_pack.py to create a clean launch project structure:

python scripts/scaffold_launch_pack.py <target-project-dir>

References

Read references/openclaw-book-launch-tutorial.md when you need the full end-to-end playbook in English, including:

• creative sequence
• poster logic
• video workflow
• people-holding-book ad directions
• brand vs conversion split
• Amazon packaging logic

Read references/openclaw-book-launch-tutorial-zh.md when you want the same workflow in Chinese.

Read references/case-study-openclaw-book.md when you want a concrete example of the workflow applied to a real project.

People-Holding-Book Concept Rule

Use celebrity-level energy, not exact real celebrity endorsement, unless the user explicitly confirms legal/authorized usage.

Amazon Positioning Rule

Default positioning: This is not another AI theory book. It is a practical guide to execution.

Output Standard

Deliver work in a folderized system so the user can keep iterating:

• launch-assets/
• openclaw-launch-pack/
• source cover files
• ready-to-publish metadata docs

Keep naming consistent and make the launch package easy to reuse in future book launches.