founder-competitors

从公开来源识别直接、间接和替代型竞争对手，记录价格、定位和公开评价，生成竞品CSV，并输出含价格区间、定位图、投诉主题和市场空缺的报告。

Jakeschincariol

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最近更新 2026-10-19 02:32:53

分类：营销依赖：联网浏览搜索 / 读写文件应用场景：市场分析 / 研究 / 报告撰写

安装技能

复制下面的话术发给你的 Agent，它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill： npx secure-skills-cli add jakeschincariol/founder-skill/founder-competitors

Metadata

name: founder-competitors
description: Maps every competitor and the gap they leave. Finds the direct competitors, indirect ones and the substitutes a buyer would use instead, from public sources only, and records what each sells, at what price, how they position themselves and what their customers complain about in public reviews, every fact with a link. Ends with a positioning map and the gap the new business can own. Use when the user says "who are my competitors", "is this market crowded", "what else is out there", "competitor analysis", "find the gap", or "who am I up against".
argument-hint: [city or market]

founder-competitors

Every buyer already solves this problem somehow. This skill finds out how, what they pay, and what they hate about it, so the new business starts with a gap instead of a guess.

The rules

Public sources only, every fact linked. Websites, price pages, menus, app store and Google Maps listings, review sites, Reddit, news. If a source cannot be reached, say so. Never invent a competitor, a price, a rating or a review.
Read, do not scrape. Read pages as a person would. Respect each site's terms.
Quotes are verbatim, short, with the link. They are research, never testimonials.

Step 1: who is there

From founder/idea.md (write it first if missing; see /founder-board step 0):

type	what it means	example for a matcha café
Direct	sells the same thing to the same buyer	other matcha bars within walking distance
Indirect	a different product for the same job	the coffee shops on the same street
Substitute	how buyers solve it without a business	matcha powder at home, canned drinks

Aim for 5 to 10 direct and indirect, plus the main substitutes. For a local business, search the map for the exact area; for online, search how a buyer would ("best for ", " alternative").

Step 2: the facts

One row per competitor in founder/competitors.csv:

name,type,url,location_or_channel,price_of_comparable_item,what_it_sells,positioning_line,rating,review_count,source_date

positioning_line is their own headline or tagline, copied. Price is for the item closest to what the new business sells, with what it includes.

Step 3: what their customers say

For the top 3 to 5, read their reviews (1 to 3 stars first, then the "love it, but..." 4 stars). Note recurring complaints as themes with counts and one or two linked quotes each. Mark a theme thin if it has under three reviews.

Step 4: the map and the gap

Write founder/competitors.md:

The table (from the CSV), sorted by how directly each competes.
Price range: lowest, median, highest for the comparable item.
A positioning map in text: two axes that matter to this buyer (price and convenience, quality and speed...), where each competitor sits.
The complaints, ranked, with links.
The gap: what nobody does well that this business could, tied to the evidence. If there is no gap, say so plainly; that is the most useful result this skill can give.
The threat: who could copy the new business fastest, and how.

Output

founder/competitors.csv, founder/competitors.md. Next: /founder-consumer uses the complaints to write real objections; /founder-pricing uses the price range.