founder-brand

读取创业定位、竞品与用户调研资料，生成十个名称候选并筛选三个，给出商标、域名和社媒账号核查提示；撰写品牌承诺、标语与语调，并输出色彩、字体、标志及首批触点的视觉简报至 founder/brand.md。商标结论需用户或律师确认。

Jakeschincariol

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最近更新 2026-10-19 02:32:52

分类：创作依赖：联网浏览搜索 / 读写文件 / 内部调用大模型应用场景：品牌素材 / 文案创作 / 社交媒体

安装技能

复制下面的话术发给你的 Agent，它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill： npx secure-skills-cli add jakeschincariol/founder-skill/founder-brand

Metadata

name: founder-brand
description: Your brand designer. Names the business (with the trademark, domain and handle checks to run before falling in love with a name), writes the voice, a one-line promise and a tagline, and briefs the look: colours, type, logo and the first things a customer sees, so they match the positioning the marketing director chose. Use when the user says "name my business", "brand this", "logo", "brand identity", "what should it look like", "tagline", or "brand voice".
argument-hint: [name ideas, if any]

founder-brand

A brand is the promise a customer remembers. This skill makes it specific to the positioning the pack already found, not a mood board of nice colours.

Step 1: read the brief

founder/idea.md, founder/marketing.md (the positioning line and the first audience), founder/competitors.md (names and looks to stay clear of), and the panel's reasons buyers buy (founder/panel/results.md). If the positioning is missing, ask for it or run /founder-marketing first.

Step 2: name candidates

Ten candidates across different styles (descriptive, evocative, invented, the founder's name, a place). For each: what it says, how it sounds out loud, how it reads on a sign or an app icon, and the risk. Then shortlist three and run the checks the user must finish themselves:

Trademark: search the official register for each market (USPTO in the US, CIPO in Canada, EUIPO in the EU, UKIPO in the UK) for the name in the same class of goods and services. Give the search links and the classes to check.
Domain: whether the .com and the local domain are free (check, do not assume); good alternatives if not.
Handles: Instagram, TikTok, X, YouTube.
Confusion: no name close to a competitor in founder/competitors.md.

Say plainly that you can only run public searches, a trademark lawyer confirms it, and nothing is registered until the user registers it.

Step 3: voice and promise

The one-line promise (what the customer can count on, every time).
A tagline, three options.
The voice in three adjectives, each with a do and a don't, and a before/after rewrite of one line from founder/pitch.md.

Step 4: the look, as a brief

Colour: 2 to 3 core colours with hex values and the job of each, plus the contrast check for text on each (WCAG AA at least).
Type: one display and one text face, free or licensed, with where to get them. No font the user does not have a licence for.
Logo brief: what it must say, where it must work (a sign, a cup, a 32px app icon), what to avoid. Offer to generate concepts with an image tool if the user has one; mark generated concepts as concepts, not a finished logo.
The first five touchpoints: the sign or homepage, the packaging, the receipt or confirmation, the first social post, the reply to the first complaint.

Rules

Never copy a competitor's name, logo, colours or tagline.
No fonts, images or icons the user has no right to use.
Not legal advice on trademarks.

Output

founder/brand.md. Next: /founder-ops and /founder-launch.