Gumroad Launcher
Full pipeline: niche research → product creation → copy → publish.
Step 1: Niche Research
Use web_search to validate the product idea:
- Search:
"[topic] template gumroad"— check how many exist and what they sell for - Search:
"[topic] cheatsheet filetype:pdf"— gauge free competition - Search:
site:gumroad.com "[topic]"— see real listings and prices
Green lights: < 20 competitors, clear pain point, people pay $9–$49 for similar things.
Step 2: Create the Product
Based on product type:
Skill (.skill file): Build using skill-creator workflow. Package with package_skill.py.
Markdown ebook/guide: Write directly, save as product/[slug].md. Convert to PDF if needed.
HTML template: Build the file(s), zip into product/[slug].zip.
Checklist/cheatsheet: Create as a clean single-page HTML or Markdown file.
Prompt pack: Write 10–25 tested prompts, save as product/[slug].md.
Save everything to: ~/workspace/products/[slug]/
Step 3: Write Sales Copy
Use this structure for the Gumroad description:
**[HEADLINE — outcome-focused, under 10 words]**
[1-2 sentence hook — the pain this solves]
**What you get:**
- [Deliverable 1]
- [Deliverable 2]
- [Deliverable 3]
**Who this is for:**
[2-3 sentences describing the ideal buyer]
**Why it works:**
[1 paragraph — the mechanism / why this approach is different]
**[Price justification — what they'd pay otherwise or time saved]**
[CTA: "Get instant access →"]
See references/copy-examples.md for real examples.
Step 4: Set Pricing
| Product Type | Suggested Price |
|---|---|
| Single skill / template | $9–$19 |
| Workflow / system | $19–$29 |
| Bundle (3–5 items) | $37–$57 |
| Course / deep guide | $49–$97 |
Default: price at $19 for first launch, raise after 10 sales.
Step 5: Publish to Gumroad
Use web_fetch or exec to interact with Gumroad API.
Gumroad credentials: dawn@marathondm.com account (Dawn's store — do NOT use for MJW products) MJW Gumroad: Use MJ's account for all MJW Design Studio products.
Gumroad API base: https://api.gumroad.com/v2
Create product:
$body = @{
name = "[Product Name]"
description = "[Sales copy from Step 3]"
price = 1900 # in cents
url = "https://mjwdesignstudio.com"
} | ConvertTo-Json
Invoke-RestMethod -Uri "https://api.gumroad.com/v2/products" -Method POST -Body $body -Headers @{ Authorization = "Bearer [ACCESS_TOKEN]" }
After creating, upload the product file via the Gumroad dashboard or API.
Output
Always report:
- ✅ Product file location
- ✅ Gumroad listing URL
- ✅ Suggested price
- ✅ Sales copy (full text, ready to paste)