Market Research Report Generator
A systematic workflow for producing professional market research reports with actionable insights, grounded in structured frameworks.
When to Use
- Evaluating a new product/business opportunity
- Preparing investor pitch market slides
- Conducting industry landscape analysis
- Sizing addressable market for a segment
- Tracking emerging trends in a sector
Core Workflow
Step 1 — Define Research Scope
Clarify with the user:
- Target market: geography, industry vertical, customer segment
- Report depth: executive summary vs. full report
- Time horizon: current state, 3-year, 5-year outlook
- Key questions: market size? competitors? customer pain points? trends?
Step 2 — Market Sizing (TAM / SAM / SOM)
Use top-down or bottom-up approach:
Top-down:
TAM = Total industry revenue (cite source + year)
SAM = TAM × addressable segment %
SOM = SAM × realistic capture % (Year 1–3)
Bottom-up:
SOM = Target customers × Average deal size × Conversion rate
SAM = SOM / Estimated market share
TAM = SAM / Serviceable segment ratio
Always cite data sources (Statista, IBISWorld, Gartner, CB Insights, etc.)
Step 3 — Industry Structure Analysis
Apply Porter's Five Forces:
| Force | Level (L/M/H) | Key Factors |
|---|---|---|
| Competitive rivalry | ||
| Supplier power | ||
| Buyer power | ||
| Threat of new entrants | ||
| Threat of substitutes |
Step 4 — Trend Analysis (PESTEL)
Scan macro environment:
- Political: regulations, trade policy, subsidies
- Economic: GDP growth, inflation, consumer spending
- Social: demographics, behavioral shifts, cultural trends
- Technological: disruptive tech, R&D investment, adoption curves
- Environmental: sustainability pressure, ESG regulations
- Legal: IP landscape, compliance requirements, labor laws
Step 5 — Customer Segmentation
Identify 2–4 primary customer segments:
Segment A: [Name]
- Size: ~X users / companies
- Key pain points: ...
- Willingness to pay: $X–$Y / month
- Acquisition channels: ...
Step 6 — Competitive Landscape
Build a comparison matrix:
| Player | Founded | Funding | Positioning | Strengths | Weaknesses |
|--------|---------|---------|-------------|-----------|------------|
| Co A | | | | | |
| Co B | | | | | |
Identify market gaps and whitespace opportunities.
Step 7 — Synthesis & Recommendations
Conclude with:
- Market attractiveness score (1–10) with rationale
- Top 3 opportunities ranked by impact × feasibility
- Top 3 risks with mitigation strategies
- Recommended next steps (validation experiments, partnerships, etc.)
Output Format
Default to a structured markdown report with:
- Executive Summary (≤ 200 words)
- Market Sizing section
- Industry Analysis section
- Competitive Landscape section
- Opportunities & Risks
- Appendix (data sources)
Quality Standards
- Always cite data sources with year
- Distinguish between verified data and informed estimates
- Flag assumptions explicitly:
[ASSUMPTION: ...] - Use ranges rather than false precision for estimates