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startup-growth-playbook

该手册针对已验证产品市场匹配（PMF）的种子期创业公司，核心功能含15+渠道评分矩阵、PMF转增长的判断信号、渠道排序与切换策略，适配B2B/2C不同场景调整指标与渠道。提供分阶段增长规划，输出具体渠道实验方案，帮创始人用有限资源获取最大增长。

gingiris-1031
gingiris-1031
热度 61.79
最近更新 2026-08-14 11:22:26
分类：营销依赖：纯提示词应用场景：市场分析 / 报告撰写 / 模板

安装技能

复制下面的话术发给你的 Agent，它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill： npx secure-skills-cli add startup-growth-playbook
Metadata
name
startup-growth-playbook
description
Seed-stage growth playbook focused on channel selection and prioritization. Helps founders with product-market fit decide where to invest limited resources for maximum traction. By @WeiYipei.
source
https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/startup-growth-playbook
tags
["startup-growth","growth-strategy","user-acquisition","retention","product-market-fit","go-to-market","saas","b2b","traction","claude-code","ai-agent-skill","agent-skill","latest"]

⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 2C 消费品 / 教育 / 应用 / 游戏：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → gingiris-seo-geo/references/2c-adaptation.md。

📦 Install

clawhub install startup-growth-playbook

What you get after installing:

  • Channel scoring matrix to evaluate 15+ growth channels against your product
  • PMF-to-growth bridge — signals that you're ready to scale vs still iterating
  • Sequencing strategy for which channel first, second, third — and when to switch

Startup Growth Playbook — Seed Stage Channel Selection

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

You have PMF but limited resources. This playbook helps you pick the ONE channel that will work.

  • Channel scoring matrix: Evaluate 15+ channels against your product and audience
  • PMF-to-growth bridge: Signals that you're ready to scale vs still iterating
  • Organic vs paid: Decision framework based on CAC, LTV, and runway
  • Founder-channel fit: Why some channels work for you specifically
  • Sequencing strategy: Which channel first, second, third — and when to switch

Stage-gated growth sequence

Stage Goal Primary work Exit evidence
First 10 users verify pain and language founder outreach + interviews repeated problem and aha moment
Activation repair make first value repeatable onboarding/docs/product activation and second-session improvement
PMF validation verify willingness to pay pricing + paid interviews + retention segment-specific retained/paid cohort
Repeatable growth prove one channel one channel, one offer, clean attribution stable CAC/activation/retention
Scale add channel and localization budget, partners, compliance, payment marginal economics hold

Channel experiment card

For every proposed channel output: audience, intent signal, offer, asset, weekly capacity, spend/time budget, source UTM, activation event, retention window, continue threshold and kill threshold. Never choose a channel from reach alone.

First-ten-users motion

Start with founder-led outreach to competitor followers, LinkedIn keyword/job-title results, Reddit/X conversations and service marketplaces. The supplied course uses directional reply benchmarks of 1–5% for competitor-follower DMs and 10–15% for targeted LinkedIn outreach; treat them as planning priors and replace them with your own cohort after the first 200 messages.

Activation-before-scale guardrail

If weekly acquisition rises while activation remains under the product's minimum acceptable threshold, stop spending and fix onboarding/product. Report source → signup → activated → retained → paid as one cohort chain.

Related Gingiris Skills

🔗 About the Author

Iris Wei — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).