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Ad Copy Writer

面向广告、落地页、促销与付费社媒渠道的文案生成技能：通过 Node 脚本调用 WeryAI 聊天补全接口，按产品、受众、语气、格式、CTA 等参数产出标题、CTA 与文案变体，支持先查看请求载荷再执行，也可查询可用模型。

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热度 47.13
最近更新 2026-05-11 17:34:51
分类：营销依赖：代码执行 / 第三方 API / 内部调用大模型应用场景：文案创作 / 社交媒体 / 品牌素材

安装技能

复制下面的话术发给你的 Agent，它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill： npx secure-skills-cli add ad-copy-writer
Metadata
name
ad-copy-writer
description
Create, generate, convert, and polish ad copy, marketing copy, product copy, landing page copy, headline variants, CTA variants, and promotional messaging through the WeryAI chat completion API. Use when you need advertising copy, campaign copy, product messaging, launch copy, performance copy variations, or concise persuasive text for marketing channels.
metadata
{"openclaw":{"emoji":"🎯","primaryEnv":"WERYAI_API_KEY","paid":true,"network_required":true,"requires":{"env":["WERYAI_API_KEY"],"bins":["node"],"node":">=18"}}}

Ad Copy Writer

Write ad copy, marketing copy, product copy, headline variants, CTA variants, and promotional messaging that are concise, persuasive, and channel-aware. Use this skill when the user wants to draft, rewrite, or polish persuasive copy for ads, landing pages, launches, or campaigns.

Prerequisites

  • WERYAI_API_KEY must be set before calling the API.
  • Node.js >=18 is required because the runtime uses built-in fetch.
  • Real runs use the WeryAI chat completion API and may consume credits.

Example Prompts

  • Write 5 ad copy variations for a productivity app launch.
  • Turn this product brief into landing page copy with a stronger CTA.
  • Rewrite this ad so it sounds less generic and more benefit-driven.
  • Draft short paid social copy for a skincare product in English.

Quick Summary

  • Main jobs: ad copy writing, marketing copy, landing page copy, headline variants, cta variants, promotional rewrite
  • Default model: GPT_5_4
  • Main optional controls: product, brand, audience, tone, format, cta, keywords, mustInclude, avoid
  • Main trust signals: dry-run support, model lookup, channel-aware preset, direct copy-ready output

Workflow

  1. Capture the product, offer, audience, channel, tone, and desired call to action.
  2. If the user wants a specific ad shape such as headline set, landing page copy, CTA variants, or paid social copy, read references/domain.md and match the closest pattern.
  3. Ask only for the smallest missing detail needed to write persuasive copy.
  4. Use --dry-run first when you want to inspect the final payload.
  5. Run node {baseDir}/scripts/write.js --json '...' and return the final copy directly.

Commands

# List available chat models
node {baseDir}/scripts/models.js

# Write ad copy
node {baseDir}/scripts/write.js --json '{
  "prompt":"Write 5 ad copy variations for a productivity app launch",
  "product":"AI productivity app",
  "audience":"busy professionals",
  "format":"paid social ad",
  "cta":"Start free trial"
}'

# Rewrite marketing copy without calling the API
node {baseDir}/scripts/write.js --json '{
  "prompt":"Rewrite this ad so it feels sharper and more benefit-driven",
  "sourceText":"...",
  "product":"skincare serum",
  "tone":"premium but clear"
}' --dry-run

Definition of Done

  • The final output reads like persuasive copy rather than a memo or explanation.
  • The wording matches the requested channel, audience, and CTA closely enough to use as a draft.
  • If the user asked for variations, the output clearly separates them.

When Not to Use

  • Do not use this for long-form articles or blog posts.
  • Do not use this for pure translation without copy adaptation; use copy-translator instead.
  • Do not use this for general brainstorming with no copy deliverable.

Re-run Behavior

  • Re-running write.js creates fresh copy variations and may consume additional credits.
  • Re-running write.js --dry-run is safe and does not call the API.
  • Re-running models.js is safe and only refreshes the available chat model list.

Resources