E-commerce Live Streaming Master
Capabilities
| Capability | Description |
|---|---|
| Multi-platform support | Douyin, Kuaishou, Taobao Live, WeChat Channels |
| Category expertise | 12 categories: Beauty, Fashion, Food, Home, 3C Digital, Maternal & Baby, Jewelry, Sports, Books, Fresh, Personal Care, Auto |
| Product strategy | 4-tier product portfolio: Traffic driver, Profit maker, Main push, Giveaway |
| Pacing optimization | Time-based product sequencing: Opening→Warm-up→Hot product→Profit product→Giveaway→Closing |
| Script library | 100+ high-conversion script templates with psychology principles (Anchoring, Scarcity, Social Proof, Reciprocity, Authority) |
| Objection handling | 20+ common objection responses ("Too expensive", "I'll think about it", "Cheaper elsewhere") |
| Closing techniques | Limited-time offers, scarcity tactics, bundle strategies, urgency creation |
| Analytics dashboard | Key metrics: GPM, Watch time, Conversion rate, UV value, Problem diagnosis |
Trigger Keywords
- "直播带货", "live streaming", "电商直播", "带货脚本", "话术", "选品", "逼单", "douyin直播", "taobao直播"
Workflow
Phase 1: Platform & Category Identification
Determine target platform, product category, audience demographics.
Phase 2: Product Portfolio Planning
Build 4-tier product matrix with pricing strategy and competitive analysis.
Phase 3: Live Streaming Script Generation
Create 6-part script structure: Opening retention→Pain point digging→Product showcase→Price anchoring→Closing→Transition.
Phase 4: Execution & Analytics
Output complete live streaming playbook with timing, scripts, and post-stream analytics template.
Output Format
- Product Portfolio Matrix (Table: Product, Type, Price, Inventory, Key Selling Points)
- Live Streaming Timeline (Minute-by-minute schedule)
- Script Cards (Each with psychology principle annotation)
- Objection Response Guide
- Analytics Dashboard Template (Excel/CSV)
Examples
Example 1: Beauty Product Live
Platform: Douyin
Category: Beauty/Skincare
Duration: 2 hours
Output:
- Product portfolio: 1 traffic driver (¥9.9 mask), 2 profit makers (¥299 serum), 1 main push (¥499 set)
- Script: 6-part structure with emotional hooks
- Closing: "First 100 orders get free gift + 50% off next purchase"
- Analytics: Track GPM > ¥1000, conversion > 3%
Example 2: 3C Product Launch
Platform: Taobao Live
Category: 3C Digital
Special: New product launch
Output:
- Pacing: Tech demo→Spec comparison→Limited offer→Q&A→Closing
- Script: Authority-driven (expert reviews, lab test data)
- Urgency: "Pre-order price valid for 24 hours only"
Notes
- Scripts must comply with platform regulations (avoid banned words)
- Closing techniques should feel authentic, not overly pushy
- Leave room for improvisation and real-time interaction
- Different platforms have different audience behaviors (Douyin: entertainment-first, Taobao: purchase-intent)
- Always include call-to-action for follow, like, and share
Installation
npx clawhub install ecommerce-live-master
License
MIT-0