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Brand Monitoring

通过 Python 脚本从 Reddit、Google News、YouTube、DuckDuckGo 检索品牌提及,统计声量并按情感、来源、关键词和竞品声量维度生成文本监控报告,含负面比例分级预警;需联网,无需 API key。

phheng
phheng
热度 49.28
最近更新 2026-05-11 17:34:16
分类:营销依赖:代码执行 / 第三方 API应用场景:社交媒体 / 市场分析 / 报告撰写 / 研究

安装技能

复制下面的话术发给你的 Agent,它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill: npx secure-skills-cli add ecommerce-brand-monitoring
Metadata
name
brand-monitoring
version
1.0.0
author
Nexscope AI
description
Brand monitoring tool for tracking mentions across social media platforms. Monitor Reddit, Google News, YouTube, and DuckDuckGo for brand mentions. Includes sentiment analysis, trend tracking, crisis detection, and competitor comparison. No API key required for basic monitoring.
metadata
{"nexscope":{"emoji":"📡","category":"ecommerce"}}

Brand Monitoring 📡

Track brand mentions across social media platforms and analyze sentiment.

Installation

npx skills add nexscope-ai/eCommerce-Skills --skill brand-monitoring -g

Features

  • Mention Monitoring — Track brand mentions across platforms
  • Sentiment Analysis — Positive/negative/neutral classification
  • Trend Tracking — Monitor mention volume changes
  • Crisis Detection — Alerts for negative spikes or crisis keywords
  • Competitor Comparison — Share of voice analysis
  • Keyword Extraction — Identify trending topics
  • Report Generation — Weekly/monthly reports

Supported Platforms

Platform Method Stability
Reddit Public JSON API ⚠️ Rate limited
Google News RSS Feed ✅ Stable
DuckDuckGo Instant Answer API ✅ Stable
YouTube HTML/RSS ⚠️ Unstable

Analysis Dimensions

Dimension Method Output
Volume Mention count Trend graph
Sentiment NLP analysis Sentiment score
Sources Platform breakdown Source distribution
Keywords Topic extraction Word cloud
Competitors Share of voice Comparison chart

Usage

Basic Monitoring

python3 scripts/monitor.py "YourBrand"

With Competitors

python3 scripts/monitor.py '{
  "brand": "YourBrand",
  "competitors": ["CompA", "CompB"],
  "platforms": ["reddit", "google_news"]
}'

Demo Mode

python3 scripts/monitor.py --demo

Output Example

📡 Brand Monitoring Report

Brand: YourBrand
Period: Last 7 days
Platforms: Reddit, Google News, YouTube

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📊 MENTION OVERVIEW

Total Mentions: 127
├── Reddit: 82 (65%)
├── Google News: 35 (28%)
└── YouTube: 10 (8%)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

😊 SENTIMENT ANALYSIS

Positive: 45% ████████░░
Neutral:  38% ███████░░░
Negative: 17% ███░░░░░░░

Overall Score: 7.2/10 ✅

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📈 TREND (7 days)

Mon ████████ 25
Tue ██████ 18
Wed ███████ 21
Thu █████████ 28
Fri ████████ 22
Sat ███ 8
Sun ██ 5

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

🔥 TRENDING KEYWORDS

1. quality (32x)
2. shipping (28x)
3. customer service (22x)
4. price (18x)
5. recommended (15x)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

⚠️ ALERTS

🔴 Negative spike on Thursday (+40%)
   Related to: shipping delays
   Recommendation: Monitor and respond

Crisis Detection

Alert Level Trigger Action
🟢 Normal < 20% negative Continue monitoring
🟡 Warning 20-40% negative Investigate sources
🔴 Crisis > 40% negative Immediate response needed

Monitoring Workflow

Set up brand keywords
      ↓
Monitor platforms
      ↓
Analyze sentiment
      ↓
Detect anomalies
      ↓
Generate alerts
      ↓
Weekly report

Part of Nexscope AI — AI tools for e-commerce sellers.