Ads URL Parser

Purpose

Core mission:

• URL parsing, intent extraction, launch brief generation

This skill is specialized for advertising workflows and should output actionable plans rather than generic advice.

When To Trigger

Use this skill when the user asks for:

• ad execution guidance tied to business outcomes
• growth decisions involving revenue, roas, cpa, or budget efficiency
• platform-level actions for: Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads, DSP/programmatic
• this specific capability: URL parsing, intent extraction, launch brief generation

High-signal keywords:

• ads, advertising, campaign, growth, revenue, profit
• roas, cpa, roi, budget, bidding, traffic, conversion, funnel
• meta, googleads, tiktokads, youtubeads, amazonads, shopifyads, dsp

Input Contract

Required:

• url: product, service, or landing page URL
• business_goal: sales, leads, traffic, or awareness
• market_scope: country or language market

Optional:

• target_audience_hint
• offer_and_pricing
• launch_timeline
• current_kpi_baseline

Output Contract

1. Intake Summary
2. Parsed Offer and Value Proposition
3. Audience and Funnel Hypothesis
4. Channel Recommendation with rationale
5. Launch Hand-off JSON payload

Workflow

1. Validate URL and infer page type.
2. Extract offer, CTA, and conversion surface.
3. Map user intent to KPI priorities.
4. Draft initial funnel and channel hypothesis.
5. Emit structured launch brief.

Decision Rules

• If URL is not reachable, request alternate URL and continue with available text.
• If checkout is present, prioritize conversion objective and remarketing.
• If product narrative is unclear, ask one focused clarification question.

Platform Notes

Primary scope:

• Meta (Facebook/Instagram), Google Ads, TikTok Ads, YouTube Ads, Amazon Ads, Shopify Ads, DSP/programmatic

Platform behavior guidance:

• Keep recommendations channel-aware; do not collapse all channels into one generic plan.
• For Meta and TikTok Ads, prioritize creative testing cadence.
• For Google Ads and Amazon Ads, prioritize demand-capture and query/listing intent.
• For DSP/programmatic, prioritize audience control and frequency governance.

Constraints And Guardrails

• Never fabricate metrics or policy outcomes.
• Separate observed facts from assumptions.
• Use measurable language for each proposed action.
• Include at least one rollback or stop-loss condition when spend risk exists.

Failure Handling And Escalation

• If critical inputs are missing, ask for only the minimum required fields.
• If platform constraints conflict, show trade-offs and a safe default.
• If confidence is low, mark it explicitly and provide a validation checklist.
• If high-risk issues appear (policy, billing, tracking breakage), escalate with a structured handoff payload.

Code Examples

Parse Output Example

{
  "objective": "sales",
  "primary_kpi": "roas",
  "recommended_channels": ["Meta", "TikTok Ads"],
  "core_offer": "Starter bundle with free shipping"
}

Launch Payload Example

objective: sales
budget_plan: test-then-scale
tracking_required: [ViewContent, AddToCart, Purchase]

Examples

Example 1: Shopify product page intake

Input:

• URL: product page with direct checkout
• Goal: improve roas

Output focus:

• offer extraction
• funnel assumptions
• first channel recommendation

Example 2: SaaS lead landing page intake

Input:

• URL: demo request page
• Goal: lower cpa for qualified leads

Output focus:

• lead funnel map
• conversion event definition
• channel split hypothesis

Example 3: Amazon listing intake

Input:

• URL: marketplace product listing
• Goal: grow revenue while preserving margin

Output focus:

• listing intent clues
• ads objective mapping
• launch handoff payload

Quality Checklist

• Required sections are complete and non-empty
• Trigger keywords include at least 3 registry terms
• Input and output contracts are operationally testable
• Workflow and decision rules are capability-specific
• Platform references are explicit and concrete
• At least 3 practical examples are included