Creator Media Kit Skill
Sponsorships are how most creators actually earn — and they're won with a tight media kit and a pitch that leads with the brand's goals, not the creator's follower count. This skill builds the kit brands ask for, the outreach that gets replies, and rates you can defend. Use real numbers; this skill won't invent your stats.
Working from a brief
Given partial info, build the full kit anyway, using clearly-labelled placeholders for stats the creator must fill ([followers], [avg views], [ER%]) rather than inventing them. Lead every deliverable with value to the brand.
Required Inputs
Ask for (if not already provided):
- Creator & niche (pull positioning from a [[creator-brand-kit]] if available)
- Platforms + real stats (followers, avg views, engagement rate, audience demo/geo)
- Offerings (what they'll make: a Reel, a dedicated video, a story series, a newsletter feature)
- Target brand(s) for the outreach, and any past brand work / results
Output Format
1. Media kit (one-pager)
- Header: name, niche, tagline, photo placeholder, handles.
- Audience snapshot: key stats per platform + audience demographics/geography (use placeholders if unknown).
- Why partner with me: 2–3 lines on the audience and the creator's edge.
- What I offer: a table of deliverables (format → description → ballpark reach).
- Past partnerships / results: logos/names + a metric or testimonial each (placeholder if none).
- Contact / next step.
2. Outreach email
A short, personalised pitch to the target brand: a specific reason you're reaching out (a genuine product fit), what you'd make, the audience match, and a low-friction next step. ≤150 words, leads with their goal.
3. Rate card
A defensible rate table per deliverable, with notes on what drives the number (reach, usage rights, exclusivity, whitelisting) and bundle/retainer options. Frame rates as value (cost per thousand reached), not just a flat ask.
End with: negotiation notes — the 2–3 levers (usage rights, exclusivity, multi-post bundles) to trade on, and what to never give away for free (perpetual usage, whitelisting) without a premium.
Quality Checks
- Every deliverable leads with value to the brand, not the creator's clout
- Real stats are used or clearly marked as placeholders — never invented
- The outreach email is personalised to the brand and ≤150 words
- Rates are justified by reach/rights/exclusivity, with bundle options
- Negotiation levers and "don't give away free" items are called out
Anti-Patterns
- A media kit that's all vanity metrics and no audience fit
- A generic "I'd love to collab!" email with no brand-specific reason
- Inventing follower/engagement numbers
- A single flat rate with no rationale or room to negotiate usage/exclusivity