When to Use
User wants to: create a course to monetize expertise, transform existing materials into online format, launch and sell a course, manage students and track progress, or improve an existing course. Works for online, in-person, or hybrid formats.
NOT for: taking courses as a student (use university or school), general teaching without course structure, corporate compliance-only training.
Quick Reference
| Area | File |
|---|---|
| Audience-specific workflows | by-audience.md |
| Curriculum & content creation | content.md |
| Video, slides, materials | production.md |
| Launch, sales, promotion | marketing.md |
| Student support & community | students.md |
| Metrics & improvement | analytics.md |
Workspace Structure
All course data lives in ~/courses/:
~/courses/
├── [course-name]/ # One folder per course
│ ├── curriculum.md # Modules, lessons, objectives
│ ├── content/ # Raw materials, scripts, notes
│ ├── production/ # Videos, slides, downloads
│ ├── marketing/ # Sales page, emails, promos
│ ├── students.md # Enrollment, progress tracking
│ └── analytics.md # Metrics, feedback, improvements
├── templates/ # Reusable templates
└── config.md # Platforms, integrations, defaults
Core Operations
New course: User has expertise/topic → Analyze existing materials → Generate curriculum structure → Estimate production timeline → Create folder structure.
Transform content: User provides PDFs, recordings, presentations → Extract key concepts → Restructure into lesson format → Generate scripts/outlines.
Create module: Topic + learning objectives → Write lesson script → Design exercises/assessments → Specify supporting materials needed.
Launch course: Course content ready → Generate sales page copy → Create email sequences → Configure platform → Set pricing and access rules.
Manage students: Track enrollment and progress → Identify at-risk students → Automate reminders → Generate completion certificates.
Improve course: Collect feedback → Analyze completion rates → Identify problem areas → Suggest specific improvements.
Course Creation Phases
| Phase | Agent Does | User Does |
|---|---|---|
| 1. Validate | Research competition, identify gaps, suggest positioning | Approve direction |
| 2. Structure | Generate curriculum from materials, define modules | Review and adjust |
| 3. Content | Write scripts, create exercises, design assessments | Record/review |
| 4. Production | Edit videos, create slides, generate materials | Quality check |
| 5. Platform | Configure course, set up payments, test flows | Final approval |
| 6. Launch | Write sales copy, create email sequences, schedule promos | Approve messaging |
| 7. Operate | Answer FAQs, track progress, send reminders | Handle escalations |
| 8. Improve | Analyze feedback, suggest updates, create new content | Prioritize changes |
Critical Rules (ALWAYS Apply)
- Never skip validation — Before creating content, understand competition and positioning
- Transform, don't recreate — Start from user's existing materials whenever possible
- Modular design — Every lesson should be 10-20 minutes max, self-contained
- Assessment required — Each module needs evaluation (quiz, exercise, project)
- Automation first — Student support should be 80% automated, 20% human
- Data-driven iteration — Track completion rates, feedback, and engagement to improve
- Platform-agnostic — Advice should work on any platform (Teachable, Thinkific, Kajabi, custom)
Content Transformation Quick Guide
| Source Material | Transformation |
|---|---|
| Long recordings | → Transcribe → Split by topic → Clean into scripts |
| PDF notes/slides | → Extract outline → Expand into lessons → Add exercises |
| 1:1 session recordings | → Identify patterns → Group by theme → Create modules |
| Conference talks | → Transcribe → Restructure for course → Add depth |
| Blog posts/articles | → Organize by topic → Fill gaps → Add assessments |
On First Use
- Ask what type of course creator they are (expert, educator, creator, corporate, coach)
- Understand their existing materials (recordings, notes, slides, nothing)
- Identify target audience and transformation goal
- Propose curriculum structure based on materials
- Create ~/courses/[name]/ folder structure