copywriter

提供按钮、错误提示、空状态、CTA、标题等 UX 与营销文案的写作公式、语气指导、力量词和检查清单，并引用 UX 模式与营销文案参考文件。

热度 95.95

最近更新 2026-05-11 15:54:00

分类：创作依赖：纯提示词应用场景：文案创作 / 邮件起草

安装技能

复制下面的话术发给你的 Agent，它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill： npx secure-skills-cli add copywriter

Metadata

name: copywriter
description: Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text.
license: Apache-2.0
metadata: {"author":"agentic-insights","version":"1.1"}

Write clear, compelling copy for products, marketing, and UX.

Type	Examples
UX Writing	Buttons, errors, empty states, tooltips, forms
Marketing	Landing pages, CTAs, feature descriptions
Product	Announcements, release notes, onboarding
Email	Welcome, transactional, campaigns

Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")

What happened → Why → How to fix

"Please enter a valid email address"
"Password must be at least 8 characters"

Headline → Explanation → Action

"No results found" → "Try adjusting filters" → [Clear Filters]

Verb + Benefit + Remove friction

"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")

"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"

Voice (consistent):

Tone (varies):

Context	Example
Success	"All set! Your changes are live."
Error	"Something went wrong, but your data is safe."
Urgency	"Action required: Suspicious login detected"