Conquer a Keyword

Goal

Take one target keyword and improve the connected WordPress site's best-matching page for it — better title, excerpt, structure, and content, matched to search intent — then propose the rewrite for human review. Proposing changes nothing on the site: the user reviews a diff in Conqueror and decides whether to apply it to the original post.

Required inputs

• projectId
• The target keyword
• Optionally, a specific post/page to improve. Otherwise pick the best match.

If projectId is missing, use list_projects first. If the project has no WordPress connection, stop and tell the user to connect one in the project's settings page (Site URL + application password).

Conqueror MCP tools

• list_wordpress_posts: find candidate posts (search by keyword). Includes drafts.
• get_wordpress_post: read the current title, excerpt, and body of the target post. The body is raw editor content — it may contain Gutenberg block comments (<!-- wp:… -->) and shortcodes.
• get_serp_results: see what currently ranks for the keyword.
• get_keyword_metrics: optional — attach volume/difficulty/intent to the keyword when useful context.
• propose_wordpress_revision: store the rewrite for review. Pass the post's postId; the current version is snapshotted so the user gets a diff and can roll back after applying.

You cannot apply, publish, or roll back a change. Those are the user's clicks in Conqueror.

Workflow

1. Find the target page. list_wordpress_posts with the keyword as search. If one post is clearly the best match, use it; otherwise show the top candidates and ask the user to pick. Read it with get_wordpress_post.
2. Understand the competition. get_serp_results for the keyword; read 2-3 top-ranking pages to see the depth, structure, and subtopics that win. Note the dominant search intent (informational, commercial, transactional).
3. Rewrite for the keyword.
   • Title: include the keyword naturally, match intent, stay compelling.
   • Excerpt: a meta-description-quality summary (~150 chars) with the keyword.
   • Content: clear heading hierarchy (keyword in the lead), cover the gaps competitors expose, keep the site's voice, preserve real links and images. Improve what exists — do not pad with fluff or invent facts, prices, or statistics.
   • Preserve any block comments and shortcodes that were in the original, or the post loses its structure when the change is applied.
4. Show before/after. A compact comparison of title, excerpt, and structure plus the key content changes, with a one-line rationale per change.
5. Propose it. propose_wordpress_revision with the post's postId. Give the user the returned review link, and say plainly that nothing on the live site has changed yet.

Output

• Before/after summary (title, excerpt, structure, key changes with rationale)
• The review link returned by propose_wordpress_revision
• One-line next step: review the diff and apply it to the original post