Content Repurposer

Create once, publish everywhere. This skill takes one piece of long-form content — a blog post, YouTube script, podcast outline, or newsletter — and transforms it into multiple platform-ready pieces: social posts, email snippets, quote graphics, and threads.

Trigger it whenever you publish something new and want to squeeze maximum distribution from minimum effort.

What You Get

• One input → 8-12 output pieces across multiple platforms
• LinkedIn post, X thread, Instagram caption, Facebook post
• Email newsletter snippet
• Key quote pull-outs for graphics
• Summary bullet points for repurposing elsewhere
• All matched to your brand voice

Setup

Required

• Nothing — just provide the content to repurpose (paste text, provide a URL, or point to a file)

Optional (but recommended)

• Brand voice doc — your tone and style guide for consistent output
• Platform accounts — for direct posting after approval
• Content calendar — track what's been repurposed and scheduled

Configuration

Tell your agent:

1. Brand voice — your tone (professional, casual, witty, educational)
2. Target platforms — which outputs to generate (default: all)
3. Audience — who you're speaking to (entrepreneurs, developers, marketers, etc.)
4. Content type preference — prioritize educational, storytelling, or promotional angles
5. Hashtag strategy — your standard hashtags or let the agent suggest

How It Works

Step 1: Ingest the Source Content

• Accept input as: pasted text, URL (blog post), file path, or dictated rough notes
• If URL: fetch the content and extract the main body
• Identify: main thesis, key points, supporting data, quotable lines, CTA

Step 2: Extract Core Elements

Break the source into reusable building blocks:

• Main thesis — the one big idea (1 sentence)
• Key points — 3-5 supporting arguments or takeaways
• Data/stats — any numbers, percentages, or proof points
• Quotable lines — punchy phrases that stand alone
• Story elements — anecdotes, examples, case studies
• CTA — what action you want the audience to take

Step 3: Generate Platform Outputs

LinkedIn Post (1 post, ~1300 chars)

• Hook: bold opening statement from the main thesis
• Body: 2-3 key points with personal angle
• Close: question or CTA for engagement
• 3-5 hashtags

X/Twitter Thread (5-8 tweets)

• Tweet 1: hook — the main thesis as a punchy statement
• Tweets 2-6: one key point per tweet, with data if available
• Final tweet: CTA + link to original content

Instagram Caption (1 post)

• Hook above the fold
• Storytelling format using key points
• CTA: save/share/comment
• Hashtag block (15-25)
• Carousel concept: 1 slide per key point

Facebook Post (1 post)

• Conversational, community tone
• Lead with a question or relatable observation
• Share 2-3 key insights
• End with discussion prompt

Email Newsletter Snippet (1 block, 150-200 words)

• Subject line options (3 variations)
• Preview text
• Short summary with link to full content
• One key takeaway highlighted

Quote Graphics (3-5 text blocks)

• Pull the most shareable, standalone quotes
• Format for easy copy into Canva or design tools
• Each under 25 words for readability

Summary Bullets (5-7 bullets)

• Concise takeaways for slides, presentations, or other repurposing

Step 4: Present All Outputs

♻️ Content Repurposed — "[Original Title]"

📝 SOURCE: [title/description] ([X] words)
🎯 MAIN THESIS: [one sentence]

━━━━━━━━━━━━━━━━━━━━━━━━

📘 LINKEDIN POST
[Full post text with hashtags]

━━━━━━━━━━━━━━━━━━━━━━━━

🐦 X/TWITTER THREAD (X tweets)
1/ [tweet]
2/ [tweet]
...

━━━━━━━━━━━━━━━━━━━━━━━━

📸 INSTAGRAM
Caption: [text]
Hashtags: [block]
🖼️ Carousel idea: [concept]

━━━━━━━━━━━━━━━━━━━━━━━━

📘 FACEBOOK
[Post text]

━━━━━━━━━━━━━━━━━━━━━━━━

📧 EMAIL SNIPPET
Subject options:
  A: [subject]
  B: [subject]
  C: [subject]
Body: [newsletter block]

━━━━━━━━━━━━━━━━━━━━━━━━

💬 QUOTE GRAPHICS
1. "[quote]"
2. "[quote]"
3. "[quote]"

📋 SUMMARY BULLETS
• [takeaway]
• [takeaway]
• [takeaway]

Step 5: Refine & Schedule

• User reviews outputs, requests edits for specific pieces
• Agent refines based on feedback
• If posting tools are connected, schedule approved posts
• Log to content calendar

Examples

User: "Repurpose this blog post: [pastes 800-word article about AI agents for small business]"

Agent generates all outputs and responds with the full repurposed content package.

User: "I recorded a 10-minute YouTube video about my morning routine as a founder. Here are my rough notes: [paste]"

Agent: Transforms the notes into a LinkedIn post about founder productivity, an X thread with daily tips, an Instagram carousel outline, and an email snippet.

User: "Just make me a LinkedIn post and X thread from this — skip the rest"

Agent: Generates only the two requested formats, optimized for each platform.

Customization Ideas

• Auto-repurpose on publish — watch a blog RSS feed and auto-generate social content when new posts drop
• Performance tracking — track which repurposed formats get the most engagement
• Drip scheduling — spread repurposed content across multiple days instead of posting all at once
• Translation — repurpose content into different languages for international audiences
• Podcast show notes — generate show notes, timestamps, and social clips from episode transcripts

Want More?

This skill handles content repurposing across platforms. But if you want:

• Custom integrations — connect to WordPress, Substack, Buffer, or your specific publishing tools
• Advanced automations — auto-repurpose on publish, drip-schedule across platforms, track engagement
• Full system setup — identity, memory, security, and 5 custom automations built specifically for your workflow

DoctorClaw sets up complete OpenClaw systems for businesses:

• Guided Setup ($495) — 2-hour live walkthrough. Everything configured, integrated, and running by the end of the call.
• Done-For-You ($1,995) — 7-day custom build. 5 automations, 3 integrations, full security, 30-day support. You do nothing except answer a short intake form.

→ doctorclaw.ceo