Competitor Watch

Know what your competitors are doing before your customers tell you. This skill monitors competitor websites, social profiles, and online presence for changes — new pricing, product launches, messaging shifts, and hiring signals — so you can react strategically instead of being caught off guard.

Run it weekly on a cron, or trigger it when you want a competitive landscape check.

What You Get

• Website change detection (pricing, features, messaging, new pages)
• Social media activity summary (recent posts, engagement trends)
• New job postings that signal strategic moves
• Product or feature announcements
• Competitive comparison snapshot

Setup

Required

• Competitor list — Names and URLs of competitors to monitor (minimum: website URL)

Optional (but recommended)

• Social profiles — LinkedIn company pages, X handles, Instagram accounts for each competitor
• Your own positioning — your pricing, features, and messaging for comparison
• Alert channel — Telegram/Discord for real-time alerts on major changes
• Watch history — folder to archive previous snapshots for trend tracking

Configuration

Tell your agent:

1. Competitors — list of companies to watch (name + website URL minimum)
2. Watch frequency — how often to check (default: weekly on Monday)
3. Focus areas — what to watch for (pricing, features, hiring, content, all)
4. Alert triggers — what warrants an immediate alert (pricing change, new product launch)
5. Comparison format — side-by-side vs. individual reports
6. Delivery — where to send reports (Telegram, Discord, file)

How It Works

Step 1: Define Watch Targets

For each competitor, track:

• Website: homepage, pricing page, features page, blog
• Social: LinkedIn, X/Twitter, Instagram (if provided)
• Careers: job postings page (signals growth areas)
• Blog/news: recent content and announcements

Step 2: Scan Websites

For each competitor's website:

• Fetch key pages (homepage, pricing, features, about)
• Compare against last snapshot (if available)
• Flag changes: new copy, pricing updates, new features listed, removed features
• Note new pages or sections added

Step 3: Scan Social Media

For each competitor's social profiles:

• Pull recent posts (last 7 days)
• Summarize themes and messaging
• Note engagement levels (high-performing posts)
• Flag announcements, launches, or promotions

Step 4: Scan Job Postings

• Check careers page or LinkedIn jobs
• Identify new roles posted
• Analyze what roles signal: engineering = building, sales = growing, marketing = pushing

Step 5: Compile Watch Report

🔍 Competitor Watch — Week of [Date]

━━ [COMPETITOR 1] ━━━━━━━━━━━━━━━━━━━━
🌐 WEBSITE
• [Change detected / No changes]
• [Pricing updated: was $X, now $Y]
• [New feature page: "AI Assistant"]

📱 SOCIAL ACTIVITY
• [X] posts this week (LinkedIn: [X], X: [X])
• Top post: "[summary]" — [engagement level]
• Themes: [product launch / thought leadership / hiring push]

💼 HIRING
• [X] new job postings
• Notable: [Senior AI Engineer, Head of Sales]
• Signal: [investing in AI capabilities / scaling sales team]

💡 TAKEAWAY: [1-sentence strategic implication]

━━ [COMPETITOR 2] ━━━━━━━━━━━━━━━━━━━━
[Same format]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📊 COMPETITIVE SNAPSHOT
| Area       | You        | Comp 1     | Comp 2     |
|---|---|---|---|
| Pricing    | $X/mo      | $Y/mo      | $Z/mo      |
| Key Feature| [feature]  | [feature]  | [feature]  |
| Hiring     | [X] roles  | [X] roles  | [X] roles  |

⚡ ACTION ITEMS
• [Consider matching Comp 1's price drop]
• [Comp 2 launched feature X — evaluate if we need it]
• [Comp 1 hiring aggressively in sales — expect more outreach]

Step 6: Deliver & Archive

• Send report via configured channel
• Save snapshot to memory/competitor-watch/YYYY-MM-DD.md
• If alert triggers are hit (pricing change, major launch), send immediate notification
• Keep historical data for trend analysis

Examples

User: "Watch these competitors: Acme AI (acmeai.com), BotForge (botforge.io), AutoPilot Pro (autopilotpro.com)"

Agent: Adds to watch list, runs initial scan, delivers first report with baseline data.

User: "What are my competitors up to?"

Agent runs the scan and delivers the full watch report.

User: "Did anyone change their pricing this week?"

Agent: Checks pricing pages specifically, reports any changes detected since last scan.

Customization Ideas

• Real-time alerts — get notified immediately when a competitor changes pricing or launches something new
• Review monitoring — track competitor reviews on G2, Capterra, Trustpilot
• Ad monitoring — watch for competitor ads on Google, Facebook, LinkedIn
• Content gap analysis — compare competitor blog topics to yours, find gaps
• Win/loss analysis — track deals lost to specific competitors and why

Want More?

This skill handles competitive monitoring and reporting. But if you want:

• Custom integrations — connect to SEMrush, SimilarWeb, or social listening tools for deeper insights
• Advanced automations — real-time price monitoring, automated competitive battle cards, deal intelligence
• Full system setup — identity, memory, security, and 5 custom automations built specifically for your workflow

DoctorClaw sets up complete OpenClaw systems for businesses:

• Guided Setup ($495) — 2-hour live walkthrough. Everything configured, integrated, and running by the end of the call.
• Done-For-You ($1,995) — 7-day custom build. 5 automations, 3 integrations, full security, 30-day support. You do nothing except answer a short intake form.

→ doctorclaw.ceo