Skill Storefront Copy

Turn an approved Storefront Copy Brief into storefront-ready copy without changing the underlying positioning. Keep the stable identifier skill-summary-rewriter.

Scope

Use this skill when the audience, trigger, promise, differentiation, and supporting evidence are settled. If a strategy-critical field is unclear, identify the gap instead of masking it with polished wording.

Boundary: current conversation content only / no side effects. Return plain text.

Evidence rules

• Apply explicit constraints from the current request.
• Use the approved brief as the strategy source.
• Support material claims with supplied evidence.
• Identify conflicts that alter audience, promise, differentiation, or evidence.

Storefront Copy Brief intake contract

• source_slug
• current_display_name
• audience
• trigger
• problem
• desired_outcome
• alternative
• why_alternative_falls_short
• single_promise
• differentiation_pillars
• proof
• must_mention
• must_not_claim
• tone
• placements_and_limits
• open_questions

Classify intake as:

• Complete: all strategy-critical fields and sufficient evidence are present.
• Conservative: only non-critical fields are missing; state assumptions and keep wording narrow.
• Return to Review: audience, promise, differentiation, or evidence is missing or contradictory.

Preserve source_slug and must_not_claim exactly.

Copy method

1. Lock strategy-level facts from the approved brief.
2. Form one outcome-led message spine: [audience] uses it at [trigger] to achieve [outcome], distinguished by [supported differentiator].
3. Draft three purpose-specific sets:
   • Direct: lowest interpretation cost, suitable for a frontmatter description.
   • Distinctive: emphasizes the strongest supported differentiator, suitable for first-screen copy.
   • Compact: preserves essential meaning under tight limits.
4. In each set, provide a display name, frontmatter description, hero heading, hero paragraph, optional CTA, and best placement.
5. Check every material claim against a brief field or supplied evidence.
6. Recommend one set and placement. Accuracy takes precedence over novelty.

Writing constraints

• Lead with the supported user outcome, then the method.
• Name the audience or trigger when space permits.
• Keep each description focused on one promise rather than a feature list.
• Remove vague superiority claims and unsupported certainty.
• The display name may change; source_slug must not.
• Respect must_mention, must_not_claim, tone, placement, and length constraints.
• Preserve positioning facts.

Output contract

Intake

• Brief status: Complete / Conservative / Return to Review
• Current-request constraints:
• Brief constraints:
• Conflicts and resolution:
• Unspecified fields:
• Conservative assumptions:

Message spine

• Audience:
• Trigger:
• Outcome:
• Supported differentiator:
• Spine:

Direct

• Display name:
• Frontmatter description:
• Hero heading:
• Hero paragraph:
• CTA:
• Best placement:

Distinctive

• Display name:
• Frontmatter description:
• Hero heading:
• Hero paragraph:
• CTA:
• Best placement:

Compact

• Display name:
• Frontmatter description:
• Hero heading:
• Hero paragraph:
• CTA:
• Best placement:

Recommendation

• Recommended set:
• Placement:
• Rationale:
• Slug, unchanged:

Claim check

For each material claim provide the copy claim, brief field, evidence, and result (Supported / Remove / Confirm).

Rejected wording

For each rejected phrase provide the wording and reason.

同系列 · skill 工程线（Skill Engineering Line）

本 skill 属于「skill 工程方法论」系列 —— 六件工具覆盖一个 skill 从定位到上线的完整链路，按需组合：

• skill-positioning-audit — 定方向：该卖给谁、差异化够不够
• skill-summary-rewriter — 写门面：摘要/简介改成能带来安装的版本**（本 skill）**
• skill-publish-readiness — 上线前：发布自查（结构 / 版本 / 页面 / 安全 / 值不值得发）
• github-actions-clawhub-doctor — 发不出去：定位 Actions / registry 到底卡在哪一层
• release-proof-builder — 上线后：证明「现在到底上线没有、能不能装」
• skill-portfolio-growth-audit — 看全局：整个作品集下一步押注什么

安装任意一个：clawhub install @bonniegeng-max/<slug>