Metadata

name: proposal-writer
description: Expert sales proposal and pricing presentation strategist. Use when writing proposals, executive summaries, ROI business cases, pricing presentations, SOWs (Statement of Work), RFP responses, or competitive positioning documents. Covers proposal structure, terms positioning, design formatting, follow-up strategy, and win-rate optimization.

Proposal Writer

Strategic expertise for crafting winning sales proposals, pricing presentations, and RFP responses that close deals.

Philosophy

Great proposals don't describe your product. They describe your buyer's future success.

The best sales proposals:

Lead with outcomes, not features — Buyers care about their results, not your capabilities
Make the decision easy — Remove friction, objections, and confusion
Tell a story — Context → Challenge → Solution → Success
Respect the reader's time — Every section earns its place

How This Skill Works

When invoked, apply the guidelines in rules/ organized by:

structure-* — Proposal architecture, components, flow
executive-* — Executive summary, C-level communication
pricing-* — Pricing presentation, anchoring, packaging
sow-* — Statement of Work, deliverables, timelines
rfp-* — RFP response strategy, compliance, win themes
design-* — Formatting, layout, visual hierarchy
strategy-* — Competitive positioning, follow-up, negotiation

Core Frameworks

The Proposal Pyramid

                    ┌─────────────────┐
                    │   Executive     │  ← Why this matters (1 page)
                    │    Summary      │
                    ├─────────────────┤
                    │   Solution &    │  ← How we solve it (2-3 pages)
                    │    Approach     │
                    ├─────────────────┤
                    │   Investment &  │  ← What it costs (1-2 pages)
                    │    Timeline     │
                    ├─────────────────┤
                    │   Proof &       │  ← Why trust us (1-2 pages)
                    │   Credibility   │
                    └─────────────────┘

Proposal Types by Deal Stage

Type	Purpose	Length	Timeline
One-Pager	Early qualification	1 page	Same day
Solution Brief	Mid-funnel engagement	3-5 pages	2-3 days
Full Proposal	Final presentation	8-15 pages	5-10 days
RFP Response	Formal bid	Variable	Per deadline
SOW	Contract scope	3-10 pages	Post-verbal

The CLOSE Framework

Every proposal section should CLOSE:

Context — Where the buyer is today
Loss — What it's costing them (pain)
Outcome — The desired future state
Solution — How you get them there
Evidence — Proof it works

Pricing Presentation Matrix

Element	Purpose	Placement
Value Summary	Anchor on ROI before price	Before pricing
Investment Options	Give control, not ultimatum	2-3 tiers
Package Comparison	Make preferred option obvious	Side-by-side table
Terms & Conditions	Reduce friction	After pricing
Next Steps	Create momentum	Final section

Proposal Win Factors

┌─────────────────────────────────────────────────────────────┐
│                    PROPOSAL SUCCESS                         │
├─────────────────────────────────────────────────────────────┤
│                                                             │
│   40% — Relationship & access (built before proposal)       │
│   25% — Solution fit (do you solve the problem?)            │
│   20% — Presentation (is it compelling and clear?)          │
│   15% — Pricing (is it defensible and competitive?)         │
│                                                             │
└─────────────────────────────────────────────────────────────┘

Proposal Components

Component	Required	Purpose	Common Mistakes
Cover Page	Yes	First impression, branding	Generic, no personalization
Executive Summary	Yes	Decision-maker snapshot	Too long, feature-focused
Understanding	Yes	Prove you listened	Assumptions, not discovery
Solution Overview	Yes	What you propose	Feature dump
Approach/Methodology	Depends	How you'll do it	Too technical
Timeline	Yes	When they get value	Unrealistic dates
Investment	Yes	Total cost of ownership	Hidden costs surface later
Team/About Us	Optional	Build confidence	Self-congratulatory
Case Studies	Recommended	Social proof	Irrelevant industry
Terms & Conditions	Yes	Protect both parties	Buried gotchas
Next Steps	Yes	Drive action	Vague, no urgency

Anti-Patterns

Feature dumping — Listing everything you can do vs. what they need
One-size-fits-all — Using templates without customization
Price-first — Showing cost before establishing value
Competitor bashing — Direct attacks backfire; focus on your strengths
Wall of text — No visual hierarchy, hard to scan
Jargon overload — Internal terminology the buyer doesn't know
Missing next steps — Proposal ends with no clear action
Over-promising — Timelines and outcomes you can't deliver
Ghosting — No follow-up strategy after sending

Proposal Writer Pro

安装技能