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Jobs To Be Done Analyzer

该 Skill 提供 Jobs-To-Be-Done 分析框架:用「当[情境],我想要[动机],以便[结果]」句式撰写 Job 陈述,按功能性、情感性、社会性三个维度拆解用户雇佣产品完成的真实任务,识别替代方案与未被满足的需求并给出优先级。纯提示词分析,输出结构化文本,不依赖外部工具或网络。

artyomx33
artyomx33
热度 95.15
最近更新 2026-05-11 15:50:52
分类:营销依赖:纯提示词应用场景:市场分析 / 研究 / 概念解释

安装技能

复制下面的话术发给你的 Agent,它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill: npx secure-skills-cli add jtbd-analyzer
Metadata
name
jtbd-analyzer
description
Uncover the real "job" customers hire your product to do. Goes beyond features to understand functional, emotional, and social motivations. Use when user says "jobs to be done", "jtbd", "why do customers", "what job", "customer motivation", "what problem", "user needs", "why do people buy".

Jobs-To-Be-Done Analyzer

The Core Concept

Customers don't buy products. They HIRE products to do a job.

"People don't want a quarter-inch drill. They want a quarter-inch hole." Actually: They want a shelf → to display photos → to feel proud of family.

The Three Job Dimensions

Dimension Question Format
Functional What task needs doing? "Help me [verb] [object]"
Emotional How do I want to feel? "Make me feel [emotion]"
Social How do I want to be seen? "Help me be seen as [quality]"

The Process

  1. Job Statement: "When [situation], I want to [motivation], so I can [outcome]"
  2. Map all 3 dimensions for each user type
  3. Find real competition: What ELSE could do this job?
  4. Prioritize: Which jobs are most critical and underserved?

Output Format

PRODUCT: [What you're analyzing]

For [User Type]:
JOB: "When [situation], I want [motivation], so I can [outcome]"

📋 FUNCTIONAL: [Task to accomplish]
💜 EMOTIONAL: [Feeling desired]
👥 SOCIAL: [Perception desired]

ALTERNATIVES: [What else could do this job?]
UNDERSERVED: [What part isn't done well?]
PRIORITY: Critical / Important / Nice-to-have

Key Questions

  1. "What were you trying to accomplish when you [action]?"
  2. "Walk me through the last time you needed to [job]"
  3. "What would you do if [product] didn't exist?"
  4. "What's frustrating about how you currently [job]?"

Integration

Compounds with:

  • first-principles-decomposer → Decompose job to atomic need
  • cross-pollination-engine → Find how others solve similar jobs
  • app-planning-skill → Use JTBD to inform features

See references/examples.md for Artem-specific JTBD analyses