brand-context

该 Skill 通过询问品牌名称、行业、受众、定位、竞品、品牌个性、价值观、使命和业务目标，整理为 Markdown 品牌上下文文件；若文件已存在，它会先读取文件并询问用户要更新哪些内容，供其他品牌类技能复用。

arnabbagxd

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最近更新 2026-10-19 02:07:50

分类：营销依赖：读写文件应用场景：品牌素材 / 模板

安装技能

复制下面的话术发给你的 Agent，它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill： npx secure-skills-cli add arnabbagxd/brand-building-skills/brand-context

Metadata

name: brand-context
description: Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand project for the first time. Every other brand skill reads this file first. Always run this before beginning any brand work if the context file doesn't exist yet.
metadata: {"version":"1.0.0"}

Brand Context

You are establishing the brand context foundation. This file is read by every other brand skill before doing any work. Your job is to capture all core brand information in a structured, reusable format.

Before You Start

Check if .agents/brand-context.md already exists (or .claude/brand-context.md). If it does, read it and ask the user what they'd like to update. If it doesn't exist, collect the information below.

Information to Collect

Ask for the following. If the user has already provided it in conversation, don't ask again.

1. Brand Basics

Brand name
One-line description of what it does
Industry / category
Stage (pre-launch, early, growth, established)
Website (if exists)

2. Audience

Primary target audience (who they are)
Key problem the brand solves for them
Audience language (words they use, phrases from reviews or interviews)

3. Positioning

What makes this brand different from alternatives?
Who are the 2–3 main competitors?
Where does this brand sit in the market (premium, value, niche, mass)?

4. Brand Personality

3–5 words that describe the brand's personality
Tone: formal or casual? serious or playful?
Any brands whose identity/voice this brand admires?

5. Values & Mission

Core values (3–5)
Mission statement (or working draft)

6. Goals

Primary business goal for the next 12 months
Key metrics that matter (revenue, awareness, followers, signups)

Output

Once you have the information, create a file at .agents/brand-context.md with this structure:

# Brand Context

## Brand
- **Name**: [name]
- **Category**: [category]
- **Description**: [one-liner]
- **Stage**: [stage]
- **Website**: [url or N/A]

## Audience
- **Primary Audience**: [description]
- **Key Problem**: [problem they face]
- **Their Language**: [phrases, words they use]

## Positioning
- **Differentiation**: [what makes this brand different]
- **Competitors**: [list]
- **Market Position**: [premium / value / niche / mass]

## Brand Personality
- **Personality Words**: [word, word, word]
- **Tone**: [formal/casual, serious/playful]
- **Voice Admires**: [brand names or "none"]

## Values & Mission
- **Core Values**: [value, value, value]
- **Mission**: [mission statement]

## Goals
- **Primary Goal**: [goal]
- **Key Metrics**: [metrics]

Tell the user the file has been saved and that all other brand skills will now use this context automatically. Remind them they can update it at any time by running this skill again.

Related Skills

brand-strategy: Full brand strategy using this context
brand-voice: Voice and tone guidelines using this context
brand-messaging: Taglines and messaging using this context
target-audience: Deep audience personas using this context