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Apify Competitor Intelligence

该 Skill 提供竞品情报分析流程:从预置 Actor 表中选择合适的 Apify Actor(覆盖 Google Maps、Booking.com、Facebook、Instagram、YouTube、TikTok),通过 mcpc 拉取 Actor 输入 Schema,询问用户输出格式与结果数量,再用 Node 脚本运行 Actor,将结果以聊天摘要或 CSV/JSON 文件形式输出并汇总…

apify
apify
热度 97.79
最近更新 2026-05-20 19:19:11
分类:营销依赖:代码执行 / 读写文件 / 第三方 API / MCP 服务应用场景:市场分析 / 研究 / 社交媒体 / 数据处理 ...

安装技能

复制下面的话术发给你的 Agent,它会通过 secure-skills 检索并安装该技能。

执行命令安装此 skill: npx secure-skills-cli add apify-competitor-intelligence
Metadata
name
apify-competitor-intelligence
description
Analyze competitor strategies, content, pricing, ads, and market positioning across Google Maps, Booking.com, Facebook, Instagram, YouTube, and TikTok.
version
1.0.1
source
https://github.com/apify/agent-skills
homepage
https://apify.com
metadata
{"openclaw":{"requires":{"env":["APIFY_TOKEN"],"bins":["node","mcpc"]},"primaryEnv":"APIFY_TOKEN","install":[{"kind":"node","package":"@apify/mcpc","bins":["mcpc"]}]}}

Competitor Intelligence

Analyze competitors using Apify Actors to extract data from multiple platforms.

Prerequisites

  • APIFY_TOKEN configured in OpenClaw settings
  • Node.js 20.6+
  • mcpc CLI (auto-installed via skill metadata)

Input Sanitization Rules

Before substituting any value into a bash command:

  • ACTOR_ID: Must be either a technical name (owner/actor-name — alphanumeric, hyphens, dots, one slash) or a raw ID (exactly 17 alphanumeric characters, e.g., oeiQgfg5fsmIJB7Cn). Reject values containing shell metacharacters (; | & $ ` ( ) { } < > ! \n).
  • SEARCH_KEYWORDS: Plain text words only. Reject shell metacharacters.
  • JSON_INPUT: Must be valid JSON. Must not contain single quotes (use escaped double quotes). Validate structure before use.
  • Output filenames: Must match YYYY-MM-DD_descriptive-name.{csv,json}. No path separators (/, ..), no spaces, no metacharacters.

Workflow

Copy this checklist and track progress:

Task Progress:
- [ ] Step 1: Identify competitor analysis type (select Actor)
- [ ] Step 2: Fetch Actor schema via mcpc
- [ ] Step 3: Ask user preferences (format, filename)
- [ ] Step 4: Run the analysis script
- [ ] Step 5: Summarize findings

Step 1: Identify Competitor Analysis Type

Select the appropriate Actor based on analysis needs:

User Need Actor ID Best For
Competitor business data compass/crawler-google-places Location analysis
Competitor contact discovery poidata/google-maps-email-extractor Email extraction
Feature benchmarking compass/google-maps-extractor Detailed business data
Competitor review analysis compass/Google-Maps-Reviews-Scraper Review comparison
Hotel competitor data voyager/booking-scraper Hotel benchmarking
Hotel review comparison voyager/booking-reviews-scraper Review analysis
Competitor ad strategies apify/facebook-ads-scraper Ad creative analysis
Competitor page metrics apify/facebook-pages-scraper Page performance
Competitor content analysis apify/facebook-posts-scraper Post strategies
Competitor reels performance apify/facebook-reels-scraper Reels analysis
Competitor audience analysis apify/facebook-comments-scraper Comment sentiment
Competitor event monitoring apify/facebook-events-scraper Event tracking
Competitor audience overlap apify/facebook-followers-following-scraper Follower analysis
Competitor review benchmarking apify/facebook-reviews-scraper Review comparison
Competitor ad monitoring apify/facebook-search-scraper Ad discovery
Competitor profile metrics apify/instagram-profile-scraper Profile analysis
Competitor content monitoring apify/instagram-post-scraper Post tracking
Competitor engagement analysis apify/instagram-comment-scraper Comment analysis
Competitor reel performance apify/instagram-reel-scraper Reel metrics
Competitor growth tracking apify/instagram-followers-count-scraper Follower tracking
Comprehensive competitor data apify/instagram-scraper Full analysis
API-based competitor analysis apify/instagram-api-scraper API access
Competitor video analysis streamers/youtube-scraper Video metrics
Competitor sentiment analysis streamers/youtube-comments-scraper Comment sentiment
Competitor channel metrics streamers/youtube-channel-scraper Channel analysis
TikTok competitor analysis clockworks/tiktok-scraper TikTok data
Competitor video strategies clockworks/tiktok-video-scraper Video analysis
Competitor TikTok profiles clockworks/tiktok-profile-scraper Profile data

Step 2: Fetch Actor Schema

Fetch the Actor's input schema and details dynamically using mcpc:

mcpc --json mcp.apify.com --header "Authorization: Bearer $APIFY_TOKEN" tools-call fetch-actor-details actor:="ACTOR_ID" | jq -r ".content"

Replace ACTOR_ID with the selected Actor (e.g., compass/crawler-google-places).

This returns:

  • Actor description and README
  • Required and optional input parameters
  • Output fields (if available)

Step 3: Ask User Preferences

Before running, ask:

  1. Output format:
    • Quick answer - Display top few results in chat (no file saved)
    • CSV - Full export with all fields
    • JSON - Full export in JSON format
  2. Number of results: Based on character of use case

Step 4: Run the Script

Quick answer (display in chat, no file):

node {baseDir}/reference/scripts/run_actor.js \
  --actor 'ACTOR_ID' \
  --input 'JSON_INPUT'

CSV:

node {baseDir}/reference/scripts/run_actor.js \
  --actor 'ACTOR_ID' \
  --input 'JSON_INPUT' \
  --output 'YYYY-MM-DD_OUTPUT_FILE.csv' \
  --format csv

JSON:

node {baseDir}/reference/scripts/run_actor.js \
  --actor 'ACTOR_ID' \
  --input 'JSON_INPUT' \
  --output 'YYYY-MM-DD_OUTPUT_FILE.json' \
  --format json

Step 5: Summarize Findings

After completion, report:

  • Number of competitors analyzed
  • File location and name
  • Key competitive insights
  • Suggested next steps (deeper analysis, benchmarking)

Security & Data Privacy

This skill instructs the agent to select an Apify Actor, fetch its schema (via mcpc), and run scrapers. The included script communicates only with api.apify.com and writes outputs to files under the current working directory; it does not access unrelated system files or other environment variables.

Apify Actors only scrape publicly available data and do not collect private or personally identifiable information beyond what is openly accessible on the target platforms. For additional security assurance, you can check an Actor's permission level by querying https://api.apify.com/v2/acts/:actorId — an Actor with LIMITED_PERMISSIONS operates in a restricted sandbox, while FULL_PERMISSIONS indicates broader system access. For full details, see Apify's General Terms and Conditions.

Error Handling

APIFY_TOKEN not found - Ask user to configure APIFY_TOKEN in OpenClaw settings mcpc not found - Run npm install -g @apify/mcpc Actor not found - Check Actor ID spelling Run FAILED - Ask user to check Apify console link in error output Timeout - Reduce input size or increase --timeout