Creative Audit
- Inventory assets by concept, hook, offer, format, placement, audience, date, and performance window; cosmetic resizes are not distinct concepts.
- Load only active-platform specifications and current policy sources.
- Evaluate attention, clarity, brand/offer evidence, platform-native execution, accessibility, destination match, format/safe-zone compliance, and disclosure.
- Diagnose fatigue only from time-series delivery and response evidence, not age alone.
- Keep creative quality, format compliance, and measured performance separate.
- Return prioritized refresh or experiment briefs with hypothesis, audience, format, owner, success measure, and evidence.
Do not claim a universal refresh cadence, creative count, sound behavior, or performance threshold. Preserve human review for emotional and cultural judgment.