Ad Creative Brief Generator

Turn scattered campaign context into a clear ad creative brief that is easier to execute, review, and test.

Solves

Creative teams often lose time because:

• campaign goals are vague;
• product facts and proof are not organized;
• messaging priorities are unclear;
• forbidden claims are missing;
• creators or designers receive direction that is too broad to execute.

Goal: Produce a brief that makes the ad direction clearer, tighter, and more testable.

Use when

• A performance team needs a cleaner brief for new ad creatives
• A creator or UGC team needs direction before production
• A product has multiple selling points and the brief feels messy
• Teams want stronger alignment between growth, creative, and compliance

Inputs

• Product facts
• Target audience
• Campaign goal
• Offer angle
• Channel or format constraints
• Proof points
• Forbidden claims or compliance boundaries

Workflow

1. Clarify the campaign objective and audience.
2. Distill the strongest angle and message hierarchy.
3. Define hooks, proof direction, and CTA logic.
4. Add execution guardrails and risk notes.
5. Format the result as a usable creative brief.

Output

1. Campaign objective summary
2. Core angle and message hierarchy
3. Hook / scene / proof guidance
4. CTA and offer note
5. Guardrails and risk notes

Quality bar

• The brief should be specific enough to execute.
• The angle should be commercially clear, not generic.
• The output should reduce creative ambiguity, not add more words.
• Risk boundaries should be explicit when claims are sensitive.

Resource

See references/output-template.md.